It is not easy to do a good job of promotion on Amazon, because there are many directions for Amazon to promote, so it is a part that needs to be learned and continuously improved. So today we will take a look at some tips on Amazon promotion.
Eight Amazon advertising promotion tips:
1. Email Marketing
Email marketing remains one of the fastest-acting and most affordable ways to market your products quickly.
2. Product News Mentions
Find news articles about similar products, then contact the journalist who wrote the article, share your own product with them, and ask them to include a small mention/promote your product.
3. Product Reviews
Giving away your product for free and asking them to give you a positive review with product pictures and videos can help you improve your ranking and product exposure.
4. Collaborate with influential people (such as Internet celebrities)
Some influencers may be willing to sell and promote your products in exchange for free merchandise or discounts, while others may require payment to promote your products for you. But in either case, the return on investment is high and worth a try.
In addition, while promoting your products, you can also use larger channels to start building your own channels. After all, relying on the help of others is not a long-term solution.
5. Create a featured video
You don’t have to spend money to hire a service provider. With just a camera stand or tripod, a smartphone, and a little time, you can create the most effective videos of low-selling products through storytelling.
You don’t need any professional scripts, just capture your product, put the focus together and focus on the value.
Now value is the key and the goal is to promote your product. Most customers today don’t really care about the product, they care about the value, what the product can do for them, what problems it can solve, etc.
6. Direct Mail
Direct mail may not be cheap, especially for a startup with a small marketing budget, but it can be an effective tool for promoting your product when your strategy is complete.
In fact, you can also do it on a very small budget.
Here are some ways you can direct mail your products on a limited budget:
1. Send letters or cards to customers whose purchasing behavior is consistent with the new product.
2. Offer discounts to new customers and send thank-you letters to old customers.
Note: Direct mail isn’t for everyone; it requires considering costs, as well as potential returns (including the lifetime value of a customer after their first purchase) and profit margins.
7. Attend Trade Shows
In addition to selling and promoting your products at an exhibition, you can also gain useful information from exhibition attendees.
8. Create a pre-order promotion
For businesses that are gaining a solid following, you can use pre-order promotions to start building buzz before you launch your product.
Brands often offer additional benefits for pre-orders to encourage more purchases, which can include purchase discounts or free items only for those who pre-order.
This is the end of the introduction to Amazon promotion skills in this issue. If you want to get more information about Amazon promotion skills, please pay attention and we will continue to answer you~
