This chapter will talk about the direct mail method in follow-up sales, which is called direct delivery in our company. The target readers are those who have never opened an Amazon store, have no funds, are unwilling to take risks, or even have no Japanese language skills.
1 Answer frequently asked questions
1.1 Doesn’t opening a store on Amazon require business registration?
Merchants who enter through Amazon's official global store opening program need corporate qualifications, regardless of which site! However, anyone with sufficient personal qualifications can register on the Japanese site, and the registration materials "Introduction to Opening an Amazon Store" have been completed.
Four or five of my friends have opened stores after reading the article, and two of them said they have already placed orders. You guys are really awesome.
1.2 What should I do if I don’t understand Japanese?
The operating background of the Japanese site can be set to Japanese, English and Chinese, and the interface is all in Chinese.
Amazon does not need customer service, and there is no official instant messaging tool at all, so if you want to follow the sale, you only need to reply to the email. Customers send emails very infrequently, so this problem is easier to solve.
1.3 Store opening costs
For the direct mail method of following sales, since there is no need to stock the goods, only three to five thousand yuan will be enough. For the FBA method, it is recommended to prepare 50,000 to 100,000 yuan. It’s not that you can’t do it with less, but I think after preparing 50,000 yuan, nothing can defeat you... Well, as long as you don’t step on landmines. There can be a smooth transition in between, so there is no need to rush to choose between 3,000 and 50,000.
2 Follow-up sales + direct mail
“Introduction to Opening a Store on Amazon” has already explained the meaning of follow-selling and how to find products. Direct mail is actually a logistics concept. The whole process can be summarized as opening a store is a natural necessity, and then it can be repeated in an infinite loop.
2.1 Logistics
When it comes to logistics, I mainly use Sagawa, which usually delivers to customers in 3 days. The price is 40-50 within 1kg, and the price of the agent is 50+ - for reference only. If it is a lighter item, postal parcel is recommended, which takes 7-20 days and is cheaper. The shipping fee for 0.2kg is around 20 yuan. The price I got was a little more than 19 yuan. (Japan only)
2.2 Production
How to produce? The first thing is naturally product selection.
Follow the methods mentioned in “Getting Started with Opening a Store on Amazon” to find products that you can buy and make a profit on (purchase from Taobao or Alibaba and sell on Amazon, or if there is a price difference between other platforms, pay attention to shipping costs and platform handling fees. The first friend who told me that she had placed an order, her first order was a loss-making one).
The second step is to fill in the following form provided by Amazon for the following products:
In the above picture, the black box is the product Asin, the blue box SKU is the seller's custom code, which can be the same as Asin, and the red box is the custom price in Japanese Yen. Obviously, the lower the price, the more competitive it is, but be careful to protect your profits.
After uploading this table, you can edit the inventory quantity in the background, so easy. Most grassroots e-commerce entrepreneurs have experienced the process of spreading products in the early stages of their careers. That is, they don’t know what will sell well and want to try everything. The method of copying sales meets the needs of novices. Don’t ask me what sells well anymore, I made what I think sells well myself…still looking for what I don’t know.
3 Sales Expectations
The sales volume in August, September and October is relatively stable or small. This is because if the account only does direct mail, there will be no shopping cart in the first three months, that is, the traffic obtained is relatively small. In the fourth month, the sales volume will have a more obvious increase. The general recommendation is to start using a small amount of FBA for popular products to boost sales and increase profits.
4 Conclusion
During the distribution stage, it is obvious that the quantity and sales volume of goods are directly proportional, so a process of accumulation is required.
