In the turbulent tide of the times, digital marketing is becoming an important area that marketers must pay attention to. Today, I bring you four digital marketing tools to help marketers make better decisions~
1. SentiOne: Next-generation social listening and engagement software
SentiOne uses artificial intelligence to take social listening to a whole new level - the tool helps you:
1. Gather online context for your brand (and help you never miss out on what’s really important by prioritizing certain messages)
2. Use AI-powered assistants to help your customer support team respond to social media messages faster
3. Analyze data to identify niche influencers and brand ambassadors
In other words, it collects, sorts, and prioritizes data, and helps you (and your team) act on that information by driving your response and outreach strategies.
2. Finteza: Identify the best performing content and CTAs
Proper use of CTAs is key to maximizing your digital marketing success, and with Finteza you can A/B test your CTAs to identify those that generate the most clicks and conversions.
The good thing about this platform is that you’re unlikely to need any technical help to set it up. It’s easy to create multiple remarketing campaigns and compare their performance.
3. VennGage: Create a Brand Kit
You know what’s missing from most brands these days? Visual consistency.
Most brands simply publish visual content without ever giving it a second thought, but the power of building visual associations shouldn’t be underestimated. People’s minds are visual – we forget names, but we remember colors and visual concepts.
That’s why maintaining a consistent visual identity (colors, logo elements, fonts, etc.) is so important to establishing and building a recognizable presence.
Venngage has a “Brand Kit” feature that saves all your brand identity elements and ensures that your content and visual creators use the same color scheme and visual identity elements in their work.
4. Lightricks Beatleap: Create beautiful social media videos
Visual content is key to social media marketing, and every brand now posts a combination of colorful images and videos to keep their feeds fresh and engaging.
But if everyone is doing it, how can you stand out from the crowd and get your brand seen?
Try some new and innovative apps.
Beatleap was launched this year, so it's new. The application provides a new way of video creation - creating video content using audio.
Beatleap enables you to create and edit videos by automatically matching songs to video clips in seconds. Add your footage, choose your music, then add effects, and the app will create a stunning clip that's perfectly in sync with the rhythm of the music. It’s perfect for TikTok, but you can use it for any social platform.
Beatleap uses artificial intelligence to help you speed up the video creation process while still enabling you to create professional and stunning work.
The app contains 1,000 professional songs that can be synced with your videos.
