When faced with large amounts of data, Amazon sellers are generally slower than machines. One important reason why some Amazon sellers are always one step ahead of others is that they utilize Amazon's massive data. A large amount of Internet marketing, search engines, and decision-making are done using big data science, which shows the importance of big data analysis in Amazon's operations.
The advantages Amazon has gained by utilizing data are mainly reflected in the following aspects.
1. Recommendation engine, accurate recommendation
When people shop online, they often feel at a loss because there are too many products. Amazon uses recommendation engines to make accurate recommendations for users, which not only helps users shorten their decision-making time, but also improves the purchase conversion rate. When users purchase a product, it is more efficient to recommend related products to them.
2. Simple and fast, fast recommendation
Generally speaking, shoppers on shopping websites usually generate four types of data: instant data, behavioral data, social data, and attribute data. These data are some of the data provided to the platform by shoppers during their daily searches, browsing, and purchases.
Amazon collects and analyzes the entire process from when users search for keywords to when they visit the product page and complete the purchase. It also collects and analyzes users' browsing preferences, interests, hobbies, opinions and attitudes, and analyzes customers' previous shopping behaviors so that customers can find products that satisfy them. Amazon continuously improves users' shopping experience through personalized big data recommendations.
3. Adequate inventory and efficient distribution
Amazon has accurate recommendations, sufficient inventory, and efficient distribution. Before you place an order, Amazon has already used "mind reading" to make predictions. At the same time, Amazon will adjust logistics and warehousing costs according to the situation and use big data systems to select suitable warehouses for users, thereby reducing delivery costs.
The above is the relevant content about Amazon operation data analysis. To learn the latest and most complete Amazon information, please continue to pay attention!
