Some sellers still don’t know what is Amazon Listing? How to optimize Amazon listings? Today I will talk about this topic, friends who are interested can take a look together!
What is an Amazon listing? Simply put, a listing is a product page, one page for each product. Listing optimization is an issue that is emphasized in various Amazon trainings and by big sellers. The importance of optimizing listings lies in the fact that if you do not optimize your listings, your product ranking will be very low, and consumers will not be able to see your listings. Without them, there will be no traffic, and without traffic, there will be no orders. So in order to get more attention, more traffic and orders, it is very worthwhile for novice sellers to spend some time optimizing listings.
How to optimize Amazon listings?
Amazon product listings contain 6 major elements, namely: product title, product image, main functions and features of the product, product description, product reviews, and product ratings. Sellers should have no problem improving the ranking of their listings by following the optimization points of each element in the listing. The following article will introduce how to analyze competitor listings. By understanding your competitors’ listings, you can optimize your own products and increase product orders and sales.
Of course, the first step in analyzing competitor listings is to find similar products to your own main products, preferably competitor listings of the same product. What sellers need to note here is that our competitors can be of two types: one is the long-term competitors of our own products, and the other is the short-term competitors of our own products. If we are optimizing a brand new listing, we can first find a listing that is not too far behind ours but has started to see sales growth as our target and analysis object, and start from the following five aspects:
1. Reviews: The number of reviews can help sellers roughly determine the listing time of competitors, and thus estimate how long it was listed earlier than their own listing. The number and frequency of reviews can be used as a reference for our own listings, and we can estimate the time required for our own listings to reach the same status as our competitors. Then develop a sales plan to place orders and add reviews, and execute it step by step.
2. Listing content. Many optimization articles tell you to use the top 100 best sellers as a reference for writing and optimizing listings. However, many sellers have found that some best sellers’ listings are very concise, and some titles even have only a few words. This makes sellers realize that they actually have no way to collect useful materials from these listings. Faced with this situation, especially for novice sellers, they can give priority to finding highlights from sellers whose sales are slightly better than their own (for example, listings with 10 more reviews than their own listings). You must know that new sellers now need to spend more time and effort than old sellers to achieve the ultimate in details, so that they have a chance to make their listings squeeze into the rankings. Therefore, there are often things worth learning from this type of listing copy.
3. Ranking. If newer listings have comments, they will definitely be ranked. When faced with such listings, we can track the rise and fall of competitors’ rankings, detect changes in daily sales of competitors’ listings when rankings rise and fall, and then analyze what kind of regular growth pattern the number of orders will show when the rankings of competitors’ listings reach different stages. Through such analysis, it can help us make good stocking plans in the later stage.
4. Inventory. Inventory is an indicator to test whether a product can be used as a long-term sales strategy. If you find that among listings with different sales levels, listings with sufficient inventory account for a large proportion, it can be judged that the market life cycle of this product will not be short, and you can rest assured to promote it for a long time.
5. Advertising position. Advertising is a choice made by many sellers on Amazon. Through these advertisements, we sometimes find that although some listings have not been on the shelves for a long time and the number of reviews is not large, the advertising position ranking is always very high. What is the reason for this? Of course, this has a lot to do with the advertising investment and order conversion rate of the listing. Advertising can bring more exposure to the listing. These exposures will be of great help to placing orders based on the perfect listing and price. When your order conversion rate increases, Amazon will naturally provide more traffic to your advertising. Therefore, when you start promoting a product, it is a good idea to make a good budget and invest more in advertising within the advertising costs you can afford.
