Improving the ranking of Amazon's new product list is what Amazon sellers are most concerned about. For a new product, it is not easy to create a satisfactory ranking.
I believe everyone knows that according to the rules of the Amazon platform, the higher the product ranking, the higher the chance of bringing you more traffic and orders. With sales, it can also better promote the improvement of product rankings.
Factors that influence the ranking of Amazon’s new products
First, let’s talk about the factors that affect the ranking of Amazon’s search engine. Amazon’s search engine operates using the A9 algorithm. At present, in addition to advertising new products, the factors that affect the ranking of the A9 algorithm are mainly the following:
1. The matching degree between product title and keywords;
2. Product sales weight ratio;
3. Product conversion rate and sales weight ratio;
4. Rating and number of product reviews;
5. Pricing of similar products;
6. The overall quality of the listing;
7. Performance of the seller’s account, etc.
Secondly, after understanding the main factors that affect the ranking of sellers' products, we can try to optimize them one by one from these aspects.
Tips to improve Amazon's new product rankings
Do a good job of keyword optimization
Keyword optimization is the most important step before you rank new products. You can try to filter, classify and collect keywords through relevant channels such as the Amazon search bar, sales of similar products and high-ranking competitors, third-party keyword tools (such as Seller Home long-tail word mining, Scientificseller, Amzdatastudio, MerchantWords keyword search tool), and apply them to product titles and descriptions. Do not reuse the same keywords and ensure that the product title matches the keywords.
Product title reference suggestions:
Brand name + core word + product name (age/gender segment) + attribute/material + model/adjective + size/color (sub-product)
Increase product sales
Sales volume is the most critical step to improve the ranking of new products. Especially for products that want to enter the BSR rankings, the higher the sales volume, the higher the ranking.
Therefore, when Amazon calculates and analyzes the ranking, it will rank your product based on its sales volume. When you search for products on the front end, you will find that many of Amazon’s best-selling products in the search results will be automatically marked with the “Best-Seller” logo.
The above is the relevant content about the ranking of Amazon's new product list. If you want to get more Amazon information, please continue to pay attention.
