Recently, a friend who sells on Amazon asked me that many new products are ranked at the bottom. How can I improve the ranking?
Amazon’s two major rankings: search ranking and category ranking
(I) Key indicators that affect Amazon product search rankings and category rankings
1. Sales volume: directly affects Amazon’s sales. The higher the sales volume, the higher the ranking.
When searching for products on Amazon, you’ll find that sales volume is one of the most important ranking factors. And now Amazon will automatically add the "Best-Seller" logo to the best-selling products in the search results.
2. Rate of positive reviews: Amazon pays attention to the user reputation of its products and has its own evaluation system.
For example, when searching for vacuum cleaners, BISSEL, which ranks first, has the most reviews and the highest ratings, and is a hot-selling product. The second-place Dirt Devil has more reviews and a slightly lower score, but it is also a hot-selling product, so it ranks second. Although the third-place Shark Navigator has a higher score than the second-place one, the quantity is smaller and it is also a hot-selling product, so it ranks third. Although the fourth-ranked Hoover WindTunnel has more reviews than the first three, its score is lower than the first and third, and it is not a hot-selling product, so it ranks fourth.
3. Performance: Includes two categories: Amazon policy indicators and performance indicators. This includes many aspects, such as buyer feedback, refund rate, order defect rate, etc.
(1) Category relevance: This directly affects the category ranking. There are many attributes to choose from under each product category on Amazon, so we need to fill in the product attributes when putting new products on the shelves, such as color attributes, product features, size attributes, materials, etc. Previously, Amazon allowed users to set two nodes when uploading products. Under the new rules, only one category node can be set, so it is important to choose the category node where the product is located.
(2) Search relevance: The title contains keywords or fills in search keywords.
(3) Search keywords: Make full use of the product’s five search keywords, including style keywords, material keywords, etc. This is very helpful for search rankings.
2. Evaluation system related to ranking
1. Seller feedback. This is for sellers to see, corresponding to the buyer feedback in the background performance. Buyers can only provide feedback and rating to the seller of the product after purchasing the product. The higher the score, the more comments there are. Seller feedback directly affects the ranking of the entire store in the search rankings. If product reviews affect a product, then feedback may affect the entire store.
2. Product reviews. This is for buyers to see, presenting the product details page. This is a ranking related to popularity. The more comments there are and the better the quality of the comments, the better the search ranking.
Other Amazon rankings
1. Relevant ranking (the more the keywords and attributes contained match the search keywords, the higher the exposure rate)
2. Discount (the bigger the discount, the higher the ranking)
3. Listing time (this is completely based on the time when the product is uploaded to the Amazon store)
4. Lowest price ranking
In addition to being related to the natural order volume, the store search ranking is of course also closely related to the health of your Amazon account. It should be noted that improving the ranking must be done through compliant means and do not violate platform rules.
The above is the content about Amazon ranking in this issue. If you want to get more Amazon information, please continue to pay attention!