The success of Amazon’s product selection also determines the efficiency of explosive sales. Everyone always loses their direction when they first start selecting products. So what are the tips for selecting Amazon’s explosive products?
Amazon hot selling skill 1: Don’t compete with 1 million competitors
Sometimes competition is a good thing, it usually means there is market demand and an opportunity to make money. However, some product categories on Amazon are oversaturated and it is difficult for new sellers to compete.
It may seem like there are already 1 million sellers of every product on Amazon, but that’s not true. There is still a chance to launch a product that is in demand and doesn’t already have thousands of competitors.
By using Helium 10’s Cerebro tool, sellers can paste in the ASIN number of any product on Amazon and find out what keywords it ranks for.
Amazon hot selling skill 2: choose products priced between $10 and $100
For new sellers, the ideal product price range to sell is under $100. This isn’t a hard and fast rule, as many sellers also do well with higher-priced products, and expensive products could theoretically make more money. But if you think of yourself as a consumer, once a product is priced above $100, you’re out of the “impulse buy” category and you’re spending more time reading more product reviews, looking for review videos on YouTube, and so on.
However, if you’re buying something worth $25, you probably won’t spend the same amount of time doing additional research. In short, the cheaper the product, the less likely consumers are to seek out other information, and conversely, the lower the price, the more willing consumers are to buy the product impulsively.
Amazon hot selling tips 3: choose products with good best-selling rankings
How well a product performs on Amazon depends on market demand. When choosing products to sell on Amazon, one metric you can look at is the Best Seller Rank (BSR). If similar products are ranked high on the list, it means that consumers have a high demand for them.
Choosing the same products as those listed in the best-selling list allows you to position your business in the same position as these best-selling products. Therefore, you can also attract the target audience of best-selling products and guide them to buy them.
Sellers should look for the top 3 results with a BSR below 3,000. This means that not only is there a market demand for the product, but there is not just one product that sells well, at least 3 different products are hot sellers, which shows that the market is receptive to different brands.
Amazon hot selling skill 4: There is no dominant brand in the market
Brand recognition is really important, especially in certain industries. If you evaluate the sales data using Jungle Scout, you’ll see that Scotts Turf Builder has $100,000 in sales per month, while the no-name brand has $2,000 in sales per month, indicating that consumers are very brand loyal to this type of product.
In some cases, it can be difficult to break into a market where there are already big brands in a category. For example, if you search for “running shoes” on Amazon, you’ll find that the first page of results are usually some well-known sports brands.
If the top results are all household names, then you should look for other products, unless you can find some product idea that will convince people to buy or try a lesser-known product instead of other brands.
The above is the content about Amazon's hot products in this issue. Stay tuned for more exciting content in the next issue!
