When should Amazon sellers discount their products in order to get the most profit? Let’s take a look at how we can seize the opportunity to discount.
Amazon product discount opportunity 1: product clearance
To maximize the effect of discount promotions, in addition to considering the specific product targets, you must also consider the timing. If sellers can properly handle these two types of problems, it will not be difficult to maximize the effectiveness of marketing activities. Observe product performance more often and consider it comprehensively in combination with other data dimensions to avoid mistakes.
Products that are usually slow-selling or out-of-stock products that need to be processed are also the best targets for sellers to sell at a discount. For this type of product, it is best to sell as many as possible, so that costs can be recovered quickly without a significant impact on profits. Using discount promotions is a means to quickly clear out excess inventory . At this time, the seller can also cooperate with other measures such as flash sales or issuing coupons.
Amazon product discount opportunity 2: when new products are launched
When new products are first launched, the support they can get from the platform is limited. If you want your products to appear in favorable search positions more quickly, you can offer discounts. Compared with full-priced products, discounted products make buyers feel that they are enjoying a better deal and are more impulsive to buy. In addition, in addition to offering discounts for new products, you can also use the store's existing traffic models for matching or bundled sales , and it is best to offer more powerful discounts. This way, you can drive new product sales through in-store traffic models and increase the order rate.
Amazon product discount opportunity three: increase product delivery rate
The higher the product out-of-stock rate, the faster the sales speed. The official definition of this is "the number and amount of transactions of the seller in any given month." Whether it is a product or a store, the higher the sales, the higher the weight and the higher the ranking . No matter how well a product performs in the market, it still needs discounts and promotions to boost its performance. Buyers have so many choices, and they prefer products that make them feel cheap and offer discounts. If the user experience of such products is also good, they will recommend them even more. Therefore, discounting products is the fastest way to achieve promotional goals, and sellers should not forget to use it in conjunction with other means.
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