I am still struggling with whether to open a store on Amazon, but I don’t know whether Amazon registration requires a trademark. So can I open an Amazon store without a trademark? What are the benefits of registering a trademark?
Does Amazon require a trademark to open a store? Let’s take a look at the basic information required to register a seller account on Amazon.
1) Independent computer and network: Amazon registration requires a brand new computer and network environment, preferably without logging into the buyer or seller account on Amazon;
2) Dual currency credit card: used to deduct the monthly rent of the store, VISA or MasterCard can be used;
3) Independent email: It is recommended to use a dedicated email address that has not been used on other platforms;
4) information: ensure normal use during Amazon account registration;
5) Scanned copy of the business license: provided by Chinese or Hong Kong companies when opening a store through Amazon Merchant Manager;
6) Personal bills (Amazon Europe): water, electricity, gas, bank, and communication bills from the last three months, with the name and address of the individual included on the bill;
7) Corporate bills (Amazon Europe): utility/bank/communication bills from the last three months, with the company name and address included on the bills;
8) Scanned copy of passport, or scanned copy of front and back of ID card + household registration page (Amazon Europe);
9) Other information required for Amazon registration: For example, European overseas warehouses or FBA require a VAT tax number (Amazon Europe).
Therefore, when registering and opening a store on Amazon, there are no strict requirements for trademarks, only a business license is required. So what are the benefits of trademark registration for some of our Amazon sellers when they register?
For cross-border e-commerce sellers, having their own brand trademark will achieve twice the result with half the effort and help sellers develop rapidly. The most typical example is that after registering your brand on the Amazon platform, you can apply for a UPC exemption, which has at least the following benefits:
1) You don’t need to upload a listing without a UPC, saving money on purchasing a UPC code.
2) Prevent listing from being copied. Since you have applied for UPC exemption, you do not need to fill in UPC when creating a listing. Given the principle of follow-selling, you cannot follow-sell without a UPC code. Other big sellers, VC and VE accounts can’t do anything to you, so you don’t have to waste a lot of time and money in an endless state of chasing and copying others’ sales.
3) Apply for product locking to prevent listing information from being tampered with by VC and VE accounts, and have more control over the product.
4) Adding a brand name before the listing title is more professional and conducive to brand promotion, and helps build buyer psychological trust.
5) After brand registration, you can also enjoy A+ pages and participate in "Headline Search Ads" to seize good positions and improve conversions.
The above is the relevant content about Amazon trademark registration. If you want to get more information about Amazon, please continue to pay attention!
