Many Amazon sellers often have their products removed from Amazon without knowing the reason. So why are Amazon's products removed from the shelves? What issues should we pay attention to as Amazon sellers?
Reasons why Amazon products are removed from shelves
1. Selling dangerous products
If your product has safety risks, it may be removed from the shelves.
How to avoid: Testing your product before you sell it is the easiest way to ensure the product you are selling is safe and reliable. By approaching the product in multiple ways, you can foresee how your customers will use it and what scenarios might arise. If consumers want to understand the potential impact, be sure to state it clearly and directly. Most importantly, describe the condition of the product as honestly as possible.
2. Passing off the old as the new
Not only will it cause huge trouble to buyers (resulting in returns and exchanges), but there may also be quality problems, and serious cases may even cause some unforeseen accidents.
How to avoid: This is simple. If you sell used items, label them as such and describe the condition they came in in the product description. Or, you could just sell new products.
3. Too many negative reviews
Sometimes buyers who are dissatisfied with their products will write "not as described" in their reviews and try to return the product. When this happens, Amazon may initiate an FBA suspension to conduct a check to see if there is a mismatch between what you have listed and what is in the warehouse.
How to avoid it: There are a few strategies you can employ. First, switch to FBM temporarily so you can continue to sell. Second, based on the negative review, immediately address the issue with the buyer, preferably by asking the buyer to modify the review to avoid affecting subsequent buyers.
4. High return rate
One metric Amazon uses to measure the quality of your products is your return rate (how many items are returned out of the total number of items sold) over a period of time. If your product has a consistently high return rate, this may raise Amazon’s suspicion and your product may be removed from the shelves.
How to avoid: One of your best defenses is a strong offense. Describe the product as clearly as possible in your listing, for example, how to use it and its various features. If the buyer is not very clear about the various attributes and functions of the product, follow up as soon as possible to avoid misleading the buyer with ambiguous information.
5. Intellectual Property Issues
Intellectual property (IP) is a difficult hurdle for small sellers to overcome because they do not have sufficient financial and legal support to get them out of trouble. Amazon recently took action in this area, but before that, if you wanted to prove that your IP was stolen, you had to do it yourself. Now, all they have to do is submit a report to Amazon, which will immediately remove the product and the two sellers will resolve the issue on their own.
How to avoid it: While not easy to do in the short term, creating your own brand and logo can save you a lot of time and stress. If this isn’t something that fits your business model, then be sure to research it thoroughly before using it. You can consult with a legal expert, just in case.
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