After a long development process, Amazon has become the leader in the cross-border e-commerce industry. It is not difficult to become a seller on Amazon. So how can we stand out from these Amazon sellers and become a better and shining seller than others?
Get the "Amazon Quality Service" label
What makes Amazon buyers different from buyers on other platforms is that, in addition to the price of the product, Amazon's excellent buyers pay more attention to fast delivery, reliable guarantees and convenient services.
For this reason, they are often willing to pay more than the average price for goods. Amazon's delivery function is designed to provide these buyers with standard, high-quality services. As a seller, Amazon delivery is undoubtedly the easiest and fastest way to meet the service expectations of these high-quality buyers.
Amazon delivery not only helps partners save time and energy in managing inventory and delivering goods, but also allows products to be labeled as "providing Amazon's high-quality services", attracting the attention of more excellent buyers who focus on service.
Let buyers give you stars
For the Amazon market where buyers and sellers do not communicate much, the rating of sellers' star ratings (that is, the sellers' grades) is very simple, and is entirely based on the star ratings given to sellers by buyers.
Unlike other markets, the Amazon market does not give sellers a lot of display space. Therefore, touching stories, product stories, explanations, etc. are not needed at all. Only sellers who truly provide high-quality services can get high star ratings. This is indeed good news for Chinese sellers who are down-to-earth and not very sentimental.
Take the Golden Seat
This position is very easy to attract the attention of buyers! That is the Buy Box. If you become the Buy Box seller of this product, your product will receive a steady stream of sales. Absolutely golden seats.
Provide as much detail as possible
As mentioned before, there are not many opportunities for Amazon sellers and buyers to communicate, so you should try your best to seize the opportunities when they come. Let me give you an example here.
For example, if you are selling second-hand or refurbished items. A large portion of online shoppers specifically want to buy second-hand goods. However, when purchasing second-hand goods, what they care most about is the condition of the second-hand goods. Can it still be used normally? They often weigh the price and condition.
As an Amazon seller, you have the opportunity to describe the item’s condition in detail and upload 6 relevant pictures. Would you rather write something like “has normal wear” that makes customers uncertain? Or would you rather carefully describe whether the item has any marks or blemishes, whether it is in the original packaging, whether the label is still there, and other details to make customers more confident about the product? The saying that details make you stand out also applies here.
Selling "unpopular" products
When selling on Amazon, you will find that after you have gone to great lengths to find popular products, you will then list your products on the site. As a result, after posting, you find that you have more than 20 competitors who are selling the same products as you.
What’s worse is that you neither use Amazon’s delivery service nor own the Buy Box. At this time, you can only pray to God to give you the power (or to be more precise, to give your product the power) so that customers can find this product.
So, in Amazon, it is not enough to find the hot selling products, because the hot selling products are often full of competition. To stand out, you need to find “unpopular” products in the category that interests you. The unpopular products here do not refer to products that cannot be sold, but products that most sellers do not sell due to time and geographical reasons. As a novice seller, you should try to find such "unpopular" markets.
Take the opportunity to provide seller information
Generally speaking, successful transactions hide the understanding of both parties involved. Although Amazon does not provide you with too many opportunities, you are not completely without opportunities! Your opportunity lies in the "store settings". You can register a trademark and provide your own LOGO, or in "Account Info", you can also provide a link in front of your store.
The above is the relevant information about Amazon. If you want to get more knowledge about Amazon, please continue to pay attention!
