There is a huge difference between an individual opening a store on Amazon and opening a store in a team, because opening a store in a team has a complete work system, but if an individual seller on Amazon wants to do it, one person has to do all the work. So is it easy to be an individual seller on Amazon? What are the unknown challenges?
one. Individual sellers will be in a state of fighting alone in Amazon's operations
Some sellers may come from companies and have learned a lot of operational experience in the company. However, compared with the company, individual sellers need to consider the issue of funds first. Among the individual sellers I know, there are many who have invested hundreds of thousands of dollars in Amazon. It can be said that there are still many places where you need to spend money to open a store on Amazon, such as:
The costs of product selection, advertising during operations, product activities, and of course the issue of capital turnover are all things that individual sellers on Amazon need to consider, and are also the main difficulties that individual sellers will encounter.
2. In terms of time
You should know that when working on Amazon in a team, for example, there will be someone to help you with customer service, there will be partners to help you with product images, and there will also be other partners to help you with product selection. For sellers, they only need to manage their own stores well and think carefully about the next operation plan. For individual sellers, they often have to do these tasks by themselves. There are only 24 hours in a day, and these tasks will distract the sellers a lot of their time, so the time left for adjusting and deploying the operation plan will be greatly reduced.
Is it easy to be an individual seller on Amazon? It can be said that it was relatively easy a few years ago, but it has become much more difficult in recent years. However, everything is difficult at the beginning, and there are still some individual sellers on Amazon who have achieved excellent results.
3. Growing Competition
There are more and more sellers on Amazon. According to the latest seller statistics, from 2017 to now, the number of new third-party sellers on Amazon has reached 3.3 million, of which more than 1 million new sellers have joined Amazon US, nearly 400,000 sellers have joined the Indian site, and nearly 300,000 sellers have joined Amazon UK. With the addition of such a large number of third-party sellers, it is obvious that the competition on Amazon is even greater. At this time, product selection becomes more important. A good product selection must not only prevent infringement, but also require low market competition, otherwise it will become very difficult to get orders quickly.
Sellers who pay attention to Amazon should have noticed that Amazon has been increasingly strict in managing accounts in recent years. In particular, Amazon now has very strict detection for behaviors such as brushing orders and brushing reviews. Once discovered, there is a high probability that the account will be blocked. Therefore, it becomes not so easy for sellers who still want to use brushing to help their operations.
Of course, the activity level of these new accounts is not very high, because there are currently about 1.1 million active sellers on Amazon US, and many of these 1.1 million active sellers are already old sellers on Amazon.
4. Amazon is increasingly supporting brand sellers
Sellers can clearly feel Amazon's shift to a brand-centric approach. So how can individual Amazon sellers better operate on Amazon? Sellers need to think carefully about this.
The survival situation of individual sellers on Amazon is definitely not as good as that of a team, but the cost of opening a store alone will save a lot. In fact, both have their pros and cons, but it has to be said that individual sellers on Amazon have obviously more worries.
The above is the relevant information about Amazon in this issue. If you want to get more information about Amazon, please continue to pay attention!
