It is not uncommon for one person to run an Amazon store. Recently, an Amazon seller friend asked me that he is selling clothes on Amazon by himself and hopes to get some advice. Nowadays, users are more and more fond of buying clothes online. Generally speaking, clothes are a very popular category. So what should a person pay attention to when selling clothes on Amazon alone?
1. Size issue:
Amazon's clothing category is a very large market. According to data, more than half of European and American consumers choose to buy clothing online. However, data also shows that the return rate of clothing is as high as 35%. On average, every female user who buys clothing has returned the goods at least once, and most of the reasons for returns are basically due to size issues. Just like when we buy clothes online, there are often size issues. However, most of the time, the deviation will not be too big after choosing the size provided by the seller. However, there is still a big difference between foreign sizes and domestic sizes. It is an indisputable fact that Europeans are taller than Asians on average. In addition, due to different eating habits, the body shapes of many foreigners cannot be measured by normal proportions, and domestic sizes are mostly too small for them.
Solution:
1. Understand the sizes of the country where the products are sold, change your own sizes, and be sure to handle the pictures and detailed descriptions well. Carefully polishing each product is the key to success.
2. Provide clear references. Even if you list out the data of clothing such as length, sleeve length, shoulder width, hip width, and trouser length in detail, buyers may not understand it. The so-called reference is how different effects the clothing will have when worn by different people. This allows buyers to more intuitively understand which size of clothes is more suitable for them and avoid returns.
2. In line with the aesthetics of European and American countries:
Most of the clothing brands sold on Amazon are produced in China, so Chinese sellers have obvious advantages in clothing sales: cheap prices and keeping up with fashion. In addition to ensuring the quality of clothing, sellers should also make selections that conform to the public's aesthetic taste. First, they must identify their own user groups. For example, if they are selling women's clothing, whether it is a sweet girl, a sexy style or a mature career expert, everyone has their own dressing style. Every woman has her own highlights and fashion positioning. Therefore, the store style must have corresponding requirements for the type of people who want to be positioned in clothing. Secondly, we need to pay attention to the fact that clothing styles and brands must not infringe on copyright. For example, anime and celebrity-related products cannot be listed on Amazon without authorization.
3. Pay attention to seasonality
On Amazon, the best-performing clothing items don’t come from big brands. Why? Because these Amazon best-selling clothing items all have two main characteristics: seasonality and comfort. Seasonality has a significant impact on product sales. Therefore, Chinese sellers need to conduct market research in advance and sell different clothing according to the seasonal climates of different countries. For example, in winter, down jackets and cotton-padded clothes perform very well. At the same time, comfort is another important factor. Consumers may prioritize warmth and comfort in clothing over style and brand recognition. Of course, there are other factors to consider.
Secondly, it should be noted that people in Europe and the United States generally have a higher quality of life and are more stringent in their pursuit of clothing quality. Therefore, we must take quality as the prerequisite in product selection to avoid a series of problems such as after-sales and product returns due to quality reasons. In addition, the sale of fur clothing is not allowed on the Amazon platform, and sellers must strictly abide by the platform regulations.
Selling clothes on Amazon is the easiest category for every new Amazon seller to choose when they first enter Amazon. The above is the information about Amazon in this issue. If you want to get more relevant content about Amazon, please continue to pay attention!