Before using Twitter for cross-border e-commerce, let’s take a look at what Twitter is.
Twitter (unofficial Chinese name: Twitter)
It is an American social network service and microblogging service website, and is one of the ten most visited websites on the Internet in the world.
It was founded by Jack Dorsey in March 2006 and launched in July of the same year. It is a popular social networking and microblogging service website that allows users to publish their latest updates and ideas in the form of short messages (tweets) on mobile phones (post tweets), and can be linked to IM instant messaging software. All Twitter messages are limited to 140 characters.
Twitter is extremely popular around the world and has been described as the “text messaging service of the Internet”. US President Trump is a loyal user of Twitter. Political news is often posted on it, which is jokingly called "governing the country through Twitter."
For foreign trade practitioners, Twitter can also be seen as a very useful supplementary tool for developing customers.
1. How to register Twitter
Registering on Twitter is actually quite simple, similar to other social platforms.
Step 1: Open the Twitter account registration interface
Step 2: Fill in the email address, name, password, and click Register
Step 3: Follow any 5 Twitter accounts, upload your profile picture and fill in your profile
Step 4: Go to the email address you just filled in to activate the email sent by Twitter to complete the registration
After following the steps above last night, you are already a cross-border e-commerce seller using Twitter. Although this thing is not uncommon, let’s still take a look at how to use it.
2. Discover the 200 customers hidden behind your customers
We all know a saying: behind one customer there are often 200 customers, so we should not only tap into this customer, but also learn to tap into the customers behind him, so we have to learn to tap on Twitter.
Once you learn how to send messages in the Twitter system, your customers can follow your updates on the web: Add a friend, go to the friend's Twitter personal page and click the "Add" link in the "Action" column.
If you want to search for user pages, use the search bar on your personal page to search by username, email address or phone number. On Twitter, once you click "Add", if the user is set to public access, you will be able to see his or her avatar in your contact list. If the user sets the private attribute, the system will send a friendly request, and you will see his updates only after the user allows it.
3. Regional customer positioning to find customers
If you want to find relevant information about your brand in the region, a regional search function is a good choice. This function can specifically locate a country, a region, or a city.
Anyone who has worked in advertising knows that the more specific the advertising positioning is, the better. If you choose to target a country such as the Union State, the scope will be too large, so the more precise the positioning of customers in a certain area, the better. Not all brands want to be global. Many brands only target the people of one country or region. So you can use the following statement, the format is Near: the area (zip code) you want to target within: the specific area range.
For example, suppose I am in Shenzhen now and want to find someone within a radius of 10 kilometers, you can use a sentence similar to the following: "#appointment" near:518001 within:10km.
Therefore, learning how to use special promotion is equivalent to learning how to market, which is particularly helpful for cross-border e-commerce sellers. The above is the relevant information about Twitter in this issue. If you want to get more content about Twitter, please continue to pay attention!
As people in the cross-border circle, we need to take into account a variety of skills such as operations, product selection, traffic, logistics, etc. at the same time. We must understand each of them and none of them can be missing. In this process, we will also step on many pitfalls and use various tools to improve efficiency. Twitter is a great tool for promotion and traffic generation, and we need to make good use of it. Finally, I would like to introduce a more helpful tool to you, a third-party payment platform - Airwallex, which helps e-commerce sellers to collect payments back to China. Register now to enjoy 0 fees for the first year: https://hub6.cn/EYlwxW. It can be regarded as a cross-border benefit. Those who are interested can take a look.
