Amazon vc account is an account officially recognized by Amazon, so what is Amazon vc account? What are the characteristics of Amazon vc account?
What is an Amazon VC account?
Amazon VC account refers to Vendor Central. Like VE, VC account is also a platform launched by Amazon for suppliers. Compared with VE, VC account has greater authority and can obtain more sales data on the Amazon platform in the background. However, unlike VE account, VC account is invitation-based, that is, you will be invited to register only if Amazon takes a fancy to your product. To a large extent, this means that this is a result that can only be achieved after the product and brand have been accumulated, rather than a result that can be achieved by pursuing nothing.
What are the main features of Amazon VC accounts?
1. Listing
Amazon VC accounts can add three category nodes to their listings, while ordinary sellers can only add one node, which is equivalent to adding several more product entries for their products.
2. In-site advertising
There are three types of on-site advertising on Amazon. SC accounts without brand registration can only set up Sponsored CPC ads, while VC accounts can choose CPC, HSA, PDA and other advertising styles to increase product exposure.
3. Flash sale
In terms of flash sales, ordinary accounts need to pay different flash sales fees to Amazon based on different types and time periods. Amazon VC accounts can apply to participate in various flash sales LD, BD and DOTD for free. However, LD has recently started charging VC sellers. Please consult Amazon for specific fees.
4. ARA data
Amazon VC accounts can obtain sales data of various products on the platform, namely the ARA data that is hyped by many intermediaries, product sales, purchase keywords, add-to-cart keywords, etc. Using these data to plan your own operation and promotion plans is so wonderful.
5. Zero Fees
There is no fee for sellers to join the Amazon VC program, no monthly store rent, and no VAT tax for European stores.
6. Delivery time is prioritized
Amazon Prime members get free two-day shipping, free shipping on orders over $35, and Amazon's 24-hour customer service and customer returns.
7. Amazon Pricing
The product prices of Amazon VC accounts are automatically adjusted by Amazon based on market data, so the profit margin of a single product may not be as high as that of SC products, and the repayment period is relatively long, about 60 days, which requires sellers to have sufficient funds to ensure the normal operation of the account. There are also other additional charges for VC accounts, such as Co-Op Fee, and the sellers can only see the specific details of these charges after receiving the bill.
8. Registration conditions
Amazon US site needs to complete brand registration, but European site does not. Whether the application is approved depends on brand awareness and the performance of the 3pseller account.
The above is the relevant content about Amazon vc account. If you want to get more information about Amazon, please continue to pay attention!
