Amazon listing optimization is a very important part of Amazon's operations. Amazon listing optimization will also affect product exposure and user preference. So how to optimize Amazon listings? What are the methods for optimizing Amazon listings?
Amazon Listing Optimization Method 1: Increase the number of highly relevant keywords indexed
Being indexed for a term means that your product will be ranked in the search results page for that search term on Amazon. There are several places where you can place keywords to get them indexed.
You need to pay attention to keywords in the following places: title; selling points; background keywords; structured or other data.
Amazon Listing Optimization 2: Product Title
Amazon has been working to adjust and standardize the way titles appear on Amazon.
Amazon has specific specifications for titles. Optimizing titles for conversions can significantly improve your keyword rankings, rather than abusing keywords in titles.
The title is where you place relevant keywords such as brand name, product name, size, flavor, and words used to describe the product. Keep your title short but descriptive, and avoid overusing keywords.
For most smartphone users, the product title and image will be displayed at the top.
Therefore, your title needs to be highly relevant, clearly state what your product is, and help customers identify your product as a relevant result for their search.
Amazon Listing Optimization 3: Selling Points
You need to add a brief selling point for your product. It is recommended that each bullet point be kept between approximately 100-250 characters. You can put a higher number of keywords here. However, your selling points need to be able to attract your target buyers. Selling points should answer common customer questions such as size, taste, usage, compatibility, materials, and what problems the product solves.
Amazon Listing Optimization 4: Backend Keywords
The character limit for backend keywords is 250 bytes. You don’t need to repeat any words from your title, bullet points, or other structured data. Backend keywords can be used to place alternative keywords that you do not want to appear on your products, or words that do not make sense in other data areas.
If you’re not sure if your product isn’t selling because of a lack of traffic, or isn’t converting because of a lack of traffic, you can view detailed sales and traffic reports to see:
Page views; number of buyer visits; order sales percentage; gold shopping cart percentage.
Here are some key areas to focus on:
Amazon Listing Optimization 5: High-quality Images
You need to use as many images as possible. In addition to including product images, you can also use charts to illustrate the benefits highlighted in your selling points. Product variations (e.g., images showing a collapsible luggage bag in both folded and unfolded states). Images that show the proportions and size of your product. Photos of the product in use.
Amazon Listing Optimization 6: Fulfillment Methods/Getting the Prime Badge
Obtaining the Prime badge can greatly increase your sales. There are currently three ways to get the Prime badge for your products: selling products through Amazon Vendor Central; using Amazon Logistics in Seller Central; participating in Seller-fulfilled Prime through Seller Central.
Amazon Listing Optimization 7: Pricing
The pricing on your product detail page determines whether you qualify for the Buy Box more than your competitors. Customers are quick to click the “Add to Cart” button when they’re ready to buy a product, so the majority of purchases on product detail pages will happen with sellers who have a gold shopping cart.
The above is the relevant content about Amazon listing optimization. If you want to know more about Amazon listing optimization, please continue to pay attention!
