Many Amazon sellers lower their rankings before the end of the year and increase product exposure through preferential discounts. So why can low prices help boost rankings? What's in it? Next, I will introduce to you one of the ways for Amazon sellers to boost their rankings with low prices – Giveaway.
1. What is Amazon Giveaway?
Giveaway is a preferential product set up by the seller to provide buyers with a substantial discount. The usefulness of Giveaway is to quickly improve the ranking of products by launching discounted products at a specific time.
But in order to achieve the goal of improving rankings, sellers need to first determine how many products need to be sold in order for your product to appear on the homepage.
2. Set up discounts
Once you’ve determined how much you need to sell to rank on page one, it’s time to set your discount. Many sellers don’t know how much discount to set. The size of the discount determines whether consumers are willing to buy your product.
For example, if a Facebook advertising product has interesting content but the discount is only 10%, many people will simply ignore it because the discount is not small enough to induce users to buy. For products, Amazon sellers need to set an attractive discount to attract consumers to place orders.
Of course, the amount of the discount also depends on the market demand for the product. If your product is in high demand, then the discount can be less. However, we also need to evaluate whether the market is highly competitive. For example, for iPhone charging cables, there is a large demand but the market competition is also fierce, so the discount can be set at 50%.
If the demand for a product is low, users may not want to buy it even at a 50% discount. However, if it is set at 85%, users will think, "Even if I don't need this, it would be unreasonable not to buy it with such a low discount."
On Amazon, setting a 75-89% discount can fully arouse the interest of buyers, even those who are not targeted, and then quickly increase sales and drive ranking growth.
Note: If the discount is higher than 90%, it may cause the account to be abnormal and marked by Amazon.
3. Distribute discounts
After setting the discount rate, you need to determine the distribution channels for the coupons. Here are some distribution channels:
Social media platforms such as Facebook, Instagram, and YouTube are great channels for promoting your products. For example, you can set up a business page on Facebook, build a fan group, and then distribute coupons to this audience. Or create Facebook or Instagram ads.
Website and Blog
Posting introductory articles about products on websites and blogs will continue to bring in traffic as long as they are not deleted. You can contact bloggers and offer them products for free to publish their articles. You can also post promotions in relevant product forums or groups.
Chatbots
Chatbots make communication very convenient. Through preset script programs, the chatbot can automatically reply based on what the customer inputs. If a customer sees and clicks on a product ad, a conversation can be initiated and the chatbot can provide instructions on how to apply for the coupon.
Off-site Deal Off-site Deal websites can list your discounted products, and the website will charge a certain fee. It can reduce the workload of sellers.
Mailing List
Building a prospect email list is essential to increasing sales and customer retention. Through your email list, you can send coupons to users who are interested in your products. Before creating an email list, sellers need to do relevant marketing work before they can collect emails.
The above is the relevant content about Amazon's low-price ranking. If you want to harvest a wave before the Chinese New Year, go to the website to learn more and more comprehensive cross-border information. Please continue to pay attention!
