If Amazon sellers want to select good products and create hits, they must start from Amazon's most popular product categories and create them based on user needs. So what are Amazon's most popular product categories?
1. Electronic products
Electronics is the second largest category on Amazon, with more than 10.2 million products. Electronics are usually popular on Amazon because people always want to keep up with new trends. However, this is a very volatile category because you can’t predict which product is going to be a hit the next day. For example, today Alexa is at the top of the list, and tomorrow Apple Watch will become the trend. But what is certain is that technological products that use artificial intelligence and support human activities will always be a trend and a demand.
2. Toys and Games
In 2018, Amazon sold more than $5 million worth of toys, and that number is likely to increase significantly by the end of the year. Children are the main consumers in this market, and toys and games are the best-selling categories on Amazon. Additionally, this is a dynamic category, so knowing the latest trends is crucial for sellers. Toys and games are one of the most consistently popular categories on Amazon, and they become even more popular during the holiday season.
3. Sportswear
Yoga pants have become a sales craze on Amazon. People are increasingly engaging in healthy and active lifestyles, and it all starts with buying the right clothes. In addition, fashionable and comfortable sports shoes are also popular.
4. Jewelry
In 2017, total sales of jewelry, shoes and clothing were $33.4 million. Gemstones, precious metals, trinkets, etc. are also available on demand. However, with profit margins exceeding 50%, competition for such products is fierce. Therefore, it is difficult for sellers who only use general keywords to succeed. In order to stay ahead of the competition, sellers must also research and use long-tail keywords.
Here are some important tips that will help Amazon sellers choose profitable product categories:
1. Measure traffic
To determine which products are selling more on Amazon, first identify where the major players are directing traffic.
Amazon has built teams that screen the best products so you can use their research to help you choose products. You should also consider the timing of sales for a particular product and not invest money in a product that will only be available for a few months.
2. Identify market gaps through Amazon reviews
One proven way to identify products that will sell is to analyze online customer reviews. This can help you figure out what buyers are looking for and what they are frustrated with. Buyers’ dissatisfaction with your competitors’ products can inform your sales and marketing strategies. This is one of the powerful ways to outsmart your competitors.
3. Amazon Seller Ranking
Once you’ve identified the top-selling categories on Amazon, it’s time to understand their seller rankings. The faster your products sell, the more you can reinvest your money and expand your business. Amazon Seller Rank gives you an idea of how often your product is selling. You can see the seller ranking in several places: in the product description table or in the product details section.
The above are some of the most popular categories of content on Amazon. If you want to get more information about Amazon, please continue to pay attention!
