Amazon new products, most needed is the support of traffic to keep the order volume, without traffic new products become old products, with traffic, new products become explosive products. Let's talk about how we maximize traffic during the new product period and how to quickly promote listings.
First, conduct in-depth keyword research on the product.
It can be classified according to the purpose of promotion: product main keywords, sub-keywords, traffic words, core conversion words, or according to word character.
Secondly, we need to analyze our competitors in depth.
Competitors' keyword layout way, which words CPC advertising position is better, we have to collect. Also know what promotion methods are used for competitive products. For example, we can track the price and data fluctuations of our competitors through software, Review and Rank growth, we can find out what off-site traffic and on-site activities our competitors have done, and we can also find the sites of competitors doing activities to promote accordingly.
Third, choose the right category.
In the new product period, it is recommended that you put a slightly larger category, so that the new product can be exposed to greater exposure and obtain greater traffic. Assuming that your new product has not undergone any manual intervention, the number of visits every day is very small. This is because your listing is placed in a relatively small category. If you put it in a larger category, Amazon will give you full exposure to see if your product matches the consumer and see if it brings a very large conversion rate. But if your product belongs to the super big red sea, such as the Amazon auspicious three treasures, it must be placed in a relatively moderate category, otherwise it is easy to sink into the sea. When you notice that traffic is coming up, in conjunction with the increase in conversion rate, you can adjust the categories to get Hot New Released and BSR.
Fourth: Control the rhythm of the new product promotion period.
New products are on the shelves, how many orders should be done in a day, how much traffic should be done? We need to have a complete rhythm, such as how much traffic to give it within 7 days, how much is the conversion, how much is the daily order volume for 7 to 14 days, how much off-site traffic is introduced every day, how many activities to participate in, how much to send tests every day, all need to have a very complete plan. This plan I call the new product ladder building model is that we are going up layer by layer, rather than letting Amazon grab it at will and let customers buy randomly, which is beyond your control. The new product promotion period will generally develop a detailed on-site promotion plan of 28 days, 45 days, and 60 days.
Fifth: core word diversion words and core transformers match each other.
This is required for on-site SEO and CPC. Amazon has two ranking mechanisms, one is keyword ranking, natural search ranking, namely: Keyword Ranking, keyword ranking higher traffic will naturally increase. There is also Sale Ranking: a real-time ranking that Amazon does based on sales.
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