What is Amazon Brand Registry?
Amazon is the first choice for cross-border e-commerce. Amazon is currently the world's largest comprehensive online retail platform with the most product varieties, and the world's second largest Internet company.
Amazon Brand Registry is a new policy launched by Amazon. All products sold on the Amazon platform must submit a trademark registration certificate to Amazon. Currently, trademark registration certificates from the following countries or regions are accepted: the United States, Canada, Mexico, the United Kingdom, France, Germany, Italy, Spain, the European Union, Japan and India.
According to the official statement on Amazon's website, Amazon will provide protection for registered brands on the platform and provide consumers with an accurate and trustworthy shopping experience.
In fact, this is also a self-protection measure for Amazon. Whether it is Amazon, Taobao or JD.com, if someone sells counterfeit and infringing products on these large platforms, it will not only have a negative impact on the reputation of the platform, but it is also likely to be sued in court and bear joint liability for infringement. Therefore, major domestic e-commerce platforms have long required merchants to provide trademark registration certificates or trademark application acceptance notices.
What are the requirements for Amazon Brand Registry?
To register for brand registration on the Amazon platform, you need to provide the following information:
1. A brand name with a valid trademark registration. The trademark must be a pure text trademark and cannot be a stylized, schematic or designed trademark.
2. Trademark registration number or serial number. For U.S. trademarks, the trademark type must be a "standard character" trademark or typeset words, letters or numbers
3. Trademark image
4. Products and packaging that can display the trademark pattern. If the trademark cannot be displayed on the product, it must be displayed on the packaging.
5. A list of product catalogs containing the brand
6. List of countries where the brand's products are manufactured and sold
Amazon brand registration plays a vital role in the survival of stores. The above is the relevant information about Amazon brand registration. If you want to get more knowledge about Amazon, please continue to pay attention!
