Amazon products have views but no orders? Fundamentally, it is the product problems that dominate. If the product itself has problems, no one will like it no matter how well the operation is done.
In fact, to truly promote a product, product selection is very important, and the operational position is also not trivial. If a product fails to be promoted, it is because the product development did not choose the right product. If a product is promoted, it is the credit of the operation. In fact, product operation must complement each other. Sometimes there may be some differences depending on the focus of different companies. There is no one who is good and who is not.
First of all, the product is the basis. If the product is not good, even a god of operation cannot promote it. But if the product has no problem, then it is a problem of operation level.
From this perspective, products are indeed more important than operations, but it is also not true to say that operations are useless. There are countless choices in the entire product promotion process. An excellent operator can always make the most correct choice. This requires experience gained from countless trials and errors. It is undeniable that fake orders are the most effective promotion plan, but resources are limited. Which company would unscrupulously rely on fake orders to promote products?
The four major elements of cross-border e-commerce: products, operations, channels, and supply chain. There is an old saying that goes 70% product and 30% operation. If you choose the right product, the product is half successful. Product developers are important, but the success of a product in achieving hundreds or thousands of orders a day also depends on the diligence of operations. The performance of developers depends on operations, and the product selection of operations depends on development. No matter how much we hate them, they are still interdependent and there is no one who is more important.
So since the product is so important, how do we find a good product?
Key points of good products
1. Large market demand for products
If there is a large market demand for a product, there will be no shortage of buyers. For example, daily household items, clothing, electronic products, etc. are in great demand. However, there will be fierce competition for this type of product. When making a choice, we can choose a market where the competition is not so fierce. We must also have our own core advantages, coupled with some operational skills, and the sales of the product will not be too bad.
2. Large profit margins for products
To put it bluntly, running Amazon is a business, and the most important goal is to make money. If the product has little profit, then when the time comes to do the accounting, you will find that you are working for suppliers, logistics companies and Amazon. Therefore, you should choose products with large profit margins so that you have enough funds to place advertisements and use the money you earn to continue investing in the actual operation of the store.
3. Buyers have low brand loyalty
If products on the market are monopolized by a few big players, consumers will be very sticky to the brands. For example, if you want to sell power banks, most buyers on Amazon may only recognize the Anker brand, and your product has no advantages over Anker, so you cannot compete with Anker. But if you find that if you sell dog leashes with factory prices and product advantages, and there are no big brand sellers in the market, then you can consider selling them.
4. Low legal risk
Everyone should know that the United States is a country that has particularly strict protection of intellectual property rights. Amazon is an American company, and complying with the law is the very least the platform needs to do. Therefore, we must pay attention to this when selecting products and avoid infringing on other sellers' products or appearance patents. Because once infringement occurs, the store will be closed, and the consequences will be serious.
5. Smooth logistics
This mainly refers to the smoothness of logistics from China to Amazon FBA warehouses. If the product contains batteries, powders, liquids, etc., the requirements for the first leg of delivery will be relatively high, and the freight will be higher than other products. If you are a small seller choosing products, it is recommended that you try to avoid such products so that your products can arrive at the Amazon warehouse smoothly.
6. The product is less susceptible to damage
From the seller's warehouse to the freight forwarding company's warehouse, then to the FBA warehouse, and finally to the buyer's hands, the products can be said to be displaced along the way, and may often encounter violent sales. If the product is easily damaged, then there is a risk of it being damaged during this long process. Once the buyer receives a damaged product, they may return it at best or leave a bad review at worst. The losses have to be borne by the seller himself, and the losses are very large. Therefore, when selecting products, we try to choose products that are not easily damaged.
If you want to have orders on Amazon, the first step is to make the product good. Dear Amazon sellers, I wish you good luck. Here is it, please continue to pay attention!