Many friends who want to enter the cross-border e-commerce industry want to know about Amazon’s development prospects. Understanding Amazon’s future development prospects is the basic theoretical knowledge for opening a store on Amazon. So let’s take a look at Amazon’s future development prospects.
What is the future development prospect of Amazon?
1. Expansion of brand flagship stores
In 2018, Amazon not only invested in updating many features of the Amazon Brand Flagship Store, but also increased the available metrics for sellers and suppliers. Therefore, consumers can directly visit a brand’s Amazon store through a separate brand store search function.
2. Pay more attention to its supplier network
Although Amazon has focused on the "hybrid" model in 2018, in order to achieve greater profitability, Amazon will continue to work on optimizing its supplier network, as evidenced by the enhancement of the Vendor Central platform and the recent news that Amazon will launch a new integrated sales management system called "One Vendor".
Amazon will merge the Supplier Center for suppliers and the Seller Center for third-party sellers into one, allowing big brands to automatically enter Amazon as wholesale sellers.
3. Amazon expands its physical presence
In the past year, Amazon has been rapidly expanding into the physical retail market through Amazon Bookstore and Amazon 4-star product store, which is also confirmed by CPC strategy's senior market channel analyst.
4. Despite increasingly fierce market competition, Amazon’s position remains unshakable
As the e-commerce market develops, platforms such as Google Shopping Actions will continue to be launched and expanded to compete with Amazon for market share. Other large shopping malls will also gradually form and launch their own platforms to enrich customers' shopping experience.
How should Amazon sellers operate their stores properly?
(1) Reasonable operation: Starting from the platform's own algorithm, first improve the store's traffic ranking. Using different keywords can obtain corresponding exposure. The core keywords that match the product and the long-tail keyword traffic that increases exposure are the key points that sellers need to pay attention to in operation optimization.
(2) Comply with platform rules: On the basis of stable rules, increase store sales and traffic through different methods.
In fact, for buyers, the phased sales operation only needs to do the following: ① Whether the listing of the sales product is well optimized ② Whether the process of publicity and conversion can provide customers with a complete shopping experience ③ Whether the entire sales process complies with the Amazon platform rules. Compared with optimization, putting the sales strategy into today's market for operation is the top priority. Only after investment can we know what deficiencies exist in the strategy in the actual market and make targeted optimizations.
The above is the relevant knowledge about the future development prospects of Amazon. If you want to know more about Amazon, please continue to pay attention!
