The survival of Amazon's business empire depends to a large extent on increasingly powerful Internet and logistics technologies. Today we will learn about an Internet technology - hyperlink.
So what exactly is an Amazon hyperlink? How can sellers use hyperlinks well? Today, I will talk to you about the knowledge about Amazon hyperlinks and how to use hyperlinks well!
What are Amazon hyperlinks? As Amazon sellers, we are constantly looking for ways to increase sales and rankings. Presumably, in recent years, everyone has become familiar with various Amazon links, and the topic of Amazon hyperlinks has remained hot in the circle.
So what exactly is an Amazon hyperlink? How can sellers use hyperlinks well? Today, I will talk to you about the knowledge about Amazon hyperlinks and how to use hyperlinks well!
01What is a hyperlink (super URL)?
Amazon hyperlink is simply a URL, which is an alphanumeric link. When you click on the link to enter the website, it will take you to another site or another page on the current site. Amazon hyperlinks can be said to be a traffic link, which is often used in social media websites and advertisements because users do not need to enter letters and numbers to reach the target page using the URL.
The widespread use of URLs makes browsing the internet easy, and Amazon hyperlinks are used to send buyers from external sources to your Amazon pages.
02 Advantages of using Amazon hyperlinks
Hyperlinks are widely used by sellers in Amazon operations, mainly due to the many advantages of Amazon hyperlinks.
First, hyperlinks are different from ordinary links in that they can manipulate the Amazon algorithm to make it believe that the page or product was found through ordinary Amazon organic search rather than by customers clicking on the link;
Secondly, in addition to registering as a regular search, Amazon hyperlinks can also be programmed to specify search keywords, increasing the relevance of products to certain keywords.
Ultimately, Amazon’s goal is to identify the most popular products in a category and display them to users. When using regular links to direct consumers to your page, there is no change in keyword rankings. But when using hyperlinks, the Amazon algorithm will think that the user is searching for keywords, and your ranking will be positively affected.
03 Disadvantages of using Amazon hyperlinks
While Amazon hyperlinks have many advantages, there are also some disadvantages! In particular, it should be noted that although Amazon does not explicitly prohibit the use of hyperlinks, there are some rules that do indicate that hyperlinks are not allowed:
(1) Amazon Algorithm
In fact, Amazon’s terms and conditions prohibit sellers from manipulating Amazon’s algorithm in any way. Due to the complexity of Amazon's technology, this includes the ability to read keywords, timestamps, and search parameters. Amazon will most likely be able to tell if you are using hyperlinks. So if you use a less complex hyperlink generator to generate links, it is likely to be recognized by the Amazon system.
(2) Impact on conversion rate
Even though we said above that hyperlinks can have a positive impact on keyword rankings, in reality, they may not necessarily provide you with effective help for conversion rates.
Because it turns out that using hyperlinks to direct customers from external sites to your products is very useful, and Amazon will record it as an organic search and visit, which has a similar impact on keyword rankings and products. But the impact depends on your product and its sales capabilities. If a user is taken to a product page but does not purchase the product, this is not a negative outcome. But if your product pages are seeing a lot of visits without a purchase, this will affect your conversion rate in a negative way. It may also cause the product ranking to drop. So think carefully before generating your own hyperlinks.
(3) Remove reviews
I believe that many sellers have had the experience of having their reviews removed, especially sellers selling books, who have encountered many positive reviews being deleted inexplicably. In fact, in the case of deleted reviews, it is very likely that the Amazon system has recognized that you have used a certain link to leave similar positive reviews on your page. Therefore, the Amazon system automatically determines that such positive reviews are false reviews and deletes them from the product page.
04How to make good use of the double-edged sword of hyperlinks?
Everything has two sides, and so does Amazon hyperlinks. It is like a "double-edged sword" that sellers love and hate. So how can sellers make good use of the "double-edged sword" of hyperlinks?
Many sellers who used to use Amazon hyperlinks claim that this strategy is no longer suitable for them in terms of keyword optimization because Amazon is aware of the use of hyperlinks and has taken corresponding measures to exclude hyperlinks. Therefore, sellers should use hyperlinks with caution.
However, many Amazon sellers still agree that hyperlinks are a useful tool for promoting products that sell in a short period of time. As mentioned above, since the use of hyperlinks will generate a large number of visits but no purchases, resulting in a loss in conversion rate, you may be able to offset this loss by including discounts or offers in the hyperlinks.
The above is the relevant information about Amazon technology. If you want to get more relevant knowledge about Amazon, please continue to pay attention!
