We all know that with the rise of platforms such as Weibo, official accounts, and Douyin, corresponding celebrity marketing platforms will gradually emerge, and there are countless of them in China at present. But if cross-border e-commerce wants to use an MCN agency or overseas influencer marketing platform, how should it be found? Amid cultural conflicts at home and abroad, how can we ensure that KOLs can produce works that meet our expectations? Today, the editor recommends an overseas influencer marketing platform - CreatorIQ. So what is CreatorIQ? Is it reliable? What about the influencers on the platform? Please listen to the following analysis~
First, what is CreatorIQ? Founded by Igor Vaks in 2014, the platform is an influencer marketing platform that relies on technology to not only simplify the influencer marketing process, but also solve some of the problems that have long plagued the entire industry: follower fraud, exaggerated reach metrics, and inauthentic/hired influencers. In general, it is a reliable overseas influencer marketing platform.
So what exactly is it used for? It offers a lot of services such as search/discovery, automated influencer recruitment, relationship management, content review, campaign management, campaign reporting, influencer analytics, audience analytics, e-commerce tools, products/gifts, forms and compliance tools, fake followers/fraud detection, and payment processing. CreatorIQ integrates directly with social platform APIs, and its AI algorithms analyze over 1 billion public (yes, billion) social accounts and their content, checking all content against a set of criteria to see if they are worthy of being added to the platform’s database.
In addition, it offers a super advanced search feature - "content first" . Through advanced artificial intelligence, intelligent tags are provided for each influencer . It does not just look for keywords in personal profiles or titles, nor does it just rely on these creators' own evaluations to index and categorize them. Instead, AI looks at all the discrete parts of any given content — the image itself, the location, the mentions, and even the emojis — and makes logical inferences. If the image shows someone drinking a beer on the beach, then these will become keywords that can be searched through the discovery engine. If the title mentions a musician, the AI knows that music is an interest. If the location is outside of the creator’s hometown, but somewhere they return to frequently, the AI will flag it as travel affinity. If there is an emoji showing a game controller, the AI will add gaming as an interest. This happens all the time, for every post by every creator in the CreatorIQ database. The result is a discovery tool that will show us highly relevant influencers. Help us quickly find matching influencers to work with.
