What are the benefits of Amazon Live?
1. The arrival of 5G makes the spread of information faster and wider, and the impact of videos is often greater than pictures and text. From Weibo influencers to short video celebrities, from social media to social e-commerce, from short videos to live broadcasts, these upgrades in gameplay are all based on changes in the Internet;
2. For buyers, the live broadcast format can enhance their social and entertaining consumption experience; for sellers, it can narrow the distance between consumers and merchants, enable real-time questioning and online Q&A, and provide in-depth understanding of product information.
3. Consumers can place orders online while watching the live broadcast, reaching consumers at zero distance, increasing user stickiness and boosting sales;
4. Amazon has a description of the live broadcast function, which is to instantly increase traffic by 5x: open more traffic entrances. This means that the seller’s video will be exposed and displayed in the Amazon mobile app, and will be displayed on the seller’s product page or brand flagship store page. This is also in line with the platform's trend of encouraging sellers to build brands and pursue refined operations. Personally, I believe that all cross-border e-commerce platforms will have such a traffic entrance in the future.
Why are export e-commerce companies planning to engage in live streaming business?
Relevant data show that the total scale of China's live e-commerce industry reached 140 billion yuan in 2018, and is expected to reach 440 billion yuan per year. The expanding scale year by year has not only brought huge traffic and exposure to the domestic e-commerce industry, but also benefited many merchants and platforms. Taking the domestic e-commerce platform Taobao as an example, Taobao Live achieved a GMV of 100 billion yuan in 2018, and the annual GMV is expected to exceed 250 billion yuan.
In contrast, when looking at the traffic layout of export e-commerce, the platform's natural traffic dividend has faded, and many sellers need to rely on off-site promotion channels to attract traffic, which increases costs. For sellers, no traffic means no sales. Therefore, as a platform, it is urgent to break through the traffic bottleneck and help sellers enter the market quickly.
The above is the relevant information about Amazon Live in this issue. If you want to get more knowledge about Amazon Live, please continue to pay attention!
