What is Amazon Sponsored Product?
Amazon Sponsored Products are relatively familiar to Amazon sellers. They often appear on consumer search results pages, on the right side of search pages, and in advertisements on product detail pages. Its main function is to help sellers increase product exposure, click-through rate, and conversion rate, and attract more consumers to pay attention to and purchase products.
How to do Amazon Sponsored Product well?
1. Advertisement settings
Amazon Sponsored Product paid click ads have two different settings: automatic matching and manual matching. Automatic matching means that Amazon obtains keywords and product display categories through automatic selection and category testing, while manual matching means that sellers set keyword plans by themselves. You can control the time, location, keyword settings, etc. of the ad delivery. Generally, choosing automatic matching will get more exposure; choosing manual matching will make our ads more likely to appear in front of target customers and achieve efficient conversion. Use both methods at the same time, constantly adjust manual matching through various data feedback, formulate advertising plans, and optimize listings to achieve the best advertising results.
2. Advertising Purpose
Many Amazon sellers feel that their advertising is not effective. Perhaps it is not just because of problems with the listing and click-through rate, but it may also be because the conversion rate is too low. In the final analysis, the purpose of the advertisement is unclear and it lacks appeal and persuasiveness. For the purpose of brand promotion, product promotion, and inventory clearance, there will be different scopes of application and target groups. We cannot always choose a single marketing method to advertise, such as using advertising for promotional activities to increase sales. Price is the key to attracting users and increasing customer conversion rates. Promotional methods (discount methods) should be clear to stimulate consumer purchasing behavior.
3. Keywords
Amazon’s Sponsored Product ads are based on keywords. In addition to filling in keywords when setting up a manual ad plan, it is more important to think about what words consumers will use to search for products, such as: brand, color, product type, material, size, features, etc., or directly search for the purpose of use. While improving the search and judgment capabilities of keywords, it is also important to learn to eliminate some "poorly effective" keywords, such as words that can bring high traffic but not sales, and words that conflict with brand positioning. You can set them as "negative keywords" to avoid wasting advertising costs caused by invalid clicks.
This is the end of this article about Amazon Sponsored Products. If you want to get more knowledge about Amazon Sponsored Products, please continue to pay attention!
