1. Sell only new products
To win the Buy Box, the products you sell must be new, not used or refurbished. This way, while Amazon is looking to give sellers a leg up in their promotional efforts, the condition or quality of the merchandise won’t be questioned by consumers.
2. Provide consumers with a lower price
There are two types of prices on Amazon: one is the listing price of the product, and the other is the actual price of the product. The final price includes not only the product listing price, but also the shipping cost. The net purchase price is a key factor in how Amazon’s algorithm determines which seller wins the Buy Box. Therefore, sellers need to ensure that their products are priced competitively and that shipping costs are not prohibitively high.
Since Amazon also takes many other factors into consideration, sellers’ pricing strategy does not need to be based on the absolute lowest price, but should choose a more moderate price. To achieve this, sellers should also conduct corresponding competitiveness research on product prices.
Additionally, retailers need to keep a close eye on their competitors and repricing merchandise as needed. To properly monitor this, sellers may consider using a repricing tool like Repricer Express.
3. Ensure adequate inventory
For sellers to increase their chances of winning the Buy Box, they should have enough inventory of a specific product to effectively handle the increased shopping demand that comes with increased visibility.
Since Amazon knows how much inventory a seller has of a particular product, it’s more likely to award the Buy Box to sellers who don’t declare their products sold out too quickly after winning the badge.
4. Have a "five-star" rating
In short, Amazon will not help sellers who have received a lot of bad reviews to improve their sales performance. Amazon, with its customer-first philosophy, will only consider sellers who have a proven track record of providing top-notch service.
5. Take advantage of Amazon FBA service
Adopting the Amazon FBA service is a highly influential factor for sellers in winning the Buy Box. When sellers hand over responsibility for delivery and customer service to Amazon, they are ensuring that customers get the exact shopping experience Amazon intended. Therefore, if sellers want to obtain the Buy Box, the use of Amazon FBA service will undoubtedly play a vital role.
6. Delivery time
On Amazon, the faster a seller can fulfill an order, the more likely the company is to treat them favorably (which again underscores the importance of using Amazon FBA).
I hope all Amazon sellers can get the Buy Box and have a big year. If you want to get more knowledge about the Buy Box, please continue to pay attention!
