What are Amazon variations?
An Amazon variation (also known as a parent/child relationship) is a group of products that are related to each other. Good variation relationship listings allow customers to compare and select products based on different attributes, including size, color, or other characteristics, using the options provided on the product detail page. For example, a customer searching for short-sleeved T-shirts might click through to see the T-shirts in three sizes (small, medium, large) and three colors (blue, red, black) on the product detail page. Instead of looking at all possible color and size combinations, buyers can first select the desired size and then choose the desired color from the three color variants on offer.
What do Amazon variations do?
1. Product ranking
On Amazon, products with variants have more attributes than those without variants, which will increase the product exposure to a certain extent, thereby increasing the ranking of the listing. So how do you set product variations? Generally, it is advisable to set 5-8 variations. When setting them, pay attention to the price difference. Don't make every price the same. For example, set a minimum price, set a maximum price, and then take the average of the two to get a middle price.
2. Amazon variations maximize reviews
For example, if your product has three colors, then no matter which of the three colors the consumer buys, their comments and information will be displayed on the same page. When sellers promote new products, they need reviews to improve conversion rates. At this time, they can quickly obtain a large number of reviews by merging listings.
3. Amazon variants increase purchase conversion rate
Traffic is an indispensable resource for a product. Variants can give consumers more choices and, to a certain extent, attract different consumers, bringing more traffic to the product. At the same time, variants can also increase the time consumers stay on the product page. With every additional second of browsing, the probability of purchase may increase a little.
4. List on the new product list
When your listing is out of stock or under review for some reason, has very little traffic, and is difficult to rank up, you can make a brand new listing, then merge them together to make a variant, set the previous listing inventory to zero, and then start pushing it as a new product. Since reviews and Q&As have been accumulated, it is easy to get on the new product list. When using this method, it is important to note that it is best if the two listings are of the same type of product, otherwise it will be difficult to improve the conversion rate even if the reviews do not match.
That’s all the information about Amazon variants in this issue. If you want to get more knowledge about Amazon variants, please continue to pay attention!
