What is Amazon’s Choice?
Amazon's Choice is a tab for purchasing products directly from the Amazon Echo, a feature that helps customers save time when searching for products on Amazon. To put it another way, Amazon will recommend products to customers based on their Order History, Wish List, and Search History. When a customer does not meet the above conditions for Amazon's recommendation, Amazon will use an algorithm to recommend products to the customer. This recommendation is called Amazon's Choice.
What does Amazon’s Choice do?
1. Voice Purchase
Products with the Amazon's Choice logo will be included in the voice purchase recommendations of Amazon Echo.
Sellers can purchase products with this label directly from Amazon Echo (i.e., through voice commands), streamlining the purchasing process directly for customers. The editor believes that as voice intelligence becomes more and more popular, its impact on conversion rate will become more and more obvious!
2. Search and purchase
In the categories supported by Amazon's Choice, only one product in the search results for each keyword can get this logo! There is no doubt that consumers will prefer products officially recommended by Amazon. Therefore, this tag can greatly improve the conversion rate.
This is the end of the introduction to Amazon's Choice in this issue. If you want to get more knowledge about Amazon's Choice, please continue to pay attention!
