How many people have Amozon Prime in the United States?
Today we will take a look at some tips about Amozon Prime. How much is Amozon Prime in the United States?
Amazon Prime does not publicly disclose the number of subscribers per country. However, the study conducted by CIRP estimated that there are 105 million Prime subscribers, up from 95 million in June 2018. The average user spends $1,400 per year. Another study from 2017 showed that 55% of US consumers currently subscribe to Prime, 15% are former subscribers, and 31% are not Prime members.
What is the retention rate of Amazon Prime users?
Amazon has a custom customer retention rate. According to customer retention statistics, after the first year of subscription, the retention rate of Amazon Prime reaches 93%. Two years later, this proportion increased to 98%. If we take into account customer loyalty statistics, these statistics show that loyal customers spend 67% more than new customers.
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