What are Amazon Sponsored Products?
Sponsored Products is a targeted advertisement that gives sellers more opportunities to display their products and increase product exposure. To put it simply, it is Amazon's pay-per-click advertising.
What should you pay attention to when placing Amazon Sponsored Products?
1. Optimize your listings based on ad performance
Based on the effectiveness analysis of automatic advertising, customers use keywords to search for your listings. If your listings conversion rates increase after creating automatic targeting ads, use this ad information along with your findings to optimize your listings.
2. Advertising Expenses (ACOS) Budget
ACOS refers to the percentage of sales represented by the amount spent on advertising. ACOS is a parameter that sellers use to measure the effectiveness of Sponsored Products. Different brands operate different products and have different requirements for ACOS.
There are two ways to view ACOS:
①Increase exposure
Instead of lowering ACOS, it is better to find ways to increase the traffic of Listings.
②Return on investment (ROI)
By keeping your ACOS below a certain profit (minus FBA fees), you can ensure that your Sponsored Products advertising costs don’t exceed your expected bottom line.
This is the end of the information about Amazon Sponsored Products in this issue. If you want to get more information about Amazon Sponsored Products, please continue to pay attention!
