What are Amazon Add-on Items?
Add-on Program is a special promotion launched by Amazon. Basically, all Add-on items are some cheap gadgets. Because the items are small and cheap, even if you are a Prime member, it is not cost-effective for Amazon to bear the postage for an order of two or three dollars, so there is a rule of Add-on itme.
What should I do if an Add-on Item is added to my Amazon store?
First, maintain the status quo, as it is currently impossible to tell whether the adjustment is temporary or permanent.
Second, gradually increase the product sales price, one dollar at a time, until the "add-on item" disappears and then slowly adjust it downward to find the appropriate price range. For products whose unit price is originally close to US$10, they can be directly adjusted to above US$10. According to actual tests by some sellers, product prices higher than US$10 will not appear.
Third, for low-value products, buyers will feel that the unit price is too high and will not buy after the price increases. Sellers can use discount coupons or promotions to avoid the restrictions of the Add-on Item project, while also having a competitive price advantage, which can attract more consumers for the product.
Fourth, try to organize activities for the product, or bundle it with other products for cross-selling.
The profit margins for products priced below $10 in a store are limited, and competition is also fierce. Sellers must have advantages in products, channels and other resources to occupy the market. If sales are not good, they also have to worry about the emergence of Add-on Items. It is recommended that novice sellers who do not have sufficient resources avoid products priced below $10 when selecting products.
This is the end of this issue's information about Amazon Add-on Items. If you want to get more knowledge about Amazon Add-on Items, please continue to pay attention!
