What is Amazon Custom?
Amazon Custom means that sellers can provide customizable products to buyers. Buyers choose customized details at the time of purchase, and sellers do not need to contact buyers about customized details after purchase, which saves a lot of time and makes the entire sales process smoother. Launched in the United States: 2015, launched in the United Kingdom: March 22, 2018.
What are the advantages and disadvantages of Amazon Custom?
Advantages of Amazon Custom:
1. Greatly meet the personalized needs of consumers and improve the competitiveness of products.
2. Customers can directly participate in product design according to their own preferences, thereby urging sellers to improve products based on customer opinions, achieve product and technological innovation, meet customer needs, and increase sales.
3. Increase sales, reduce inventory backlogs, and maximize profits.
4. Prevent copycat sales and avoid product homogeneity.
Disadvantages of Amazon Custom:
Currently, if a customer tries to customize a product that requires uploading a photo on the Amazon mobile app or mobile browser, they will receive a message saying: "We are sorry, this item cannot be customized from a mobile phone. Please open it on any laptop or PC and follow the instructions to customize and purchase this product." However, products that can be customized with just text, such as birthday chocolate bars, can be customized and purchased on a mobile phone.
This is the end of the knowledge about Amazon Custom in this issue. If you want to get more information about Amazon Custom, please continue to pay attention!
