What does Amazon BSR mean to sellers?
1. Careful product selection
Amazon BSR can be used to quickly find the best-selling products in a category based on the sales volume of products in that category, and then use keywords to search for similar products. Products that appear frequently in the top 100 of the category can be excluded to screen out potential products with high rankings in the sub-category and less competition. Finally, compare them with competing products to find product highlights and develop niche products that are unique and meet market demand.
2. Monitor your competitors
Amazon BSR can be used to comprehensively analyze competitors. Keeping an eye on competitor trends is a very important part of operations. Monitoring competitor sales, prices, products, listing updates and other information can help us respond quickly, formulate targeted operational strategies in a timely and efficient manner, and always maintain the advantages of our own products.
3. Track product sales changes
Knowing the changes in product sales helps to comprehensively evaluate the sales performance of your own products. By analyzing the changing trends of recent and historical product sales data through multiple dimensions (such as price, comments, BSR, etc.), you can quickly find and analyze the reasons for the changes in sales, trace the root causes and grasp the overall development trend of the product.
4. Track category and industry changes
Amazon captures the top 100 selling products in the same category so that sellers can understand the product updates and iterations in the category and the changing trends in the industry. With this type of data, you can not only quickly view the product categories with the fastest sales growth, but also discover the most promising new products in the same category based on past best-sellers.
How to cleverly use Amazon BSR to increase sales?
In fact, BSR is a very conditional concept, because the ranking is constantly updated. Most of the time, you only need to do two things:
1. Choose a Niche Market
According to Amazon’s algorithm, BSR is estimated based on the categories and subcategories of products sold. Analyzing BSR helps in choosing the right niche. BSR represents the success of a product in this market. But be careful with seasonal products — some products may rank highly in the winter but fall flat in the summer (like Christmas sweaters).
2. Analyze your competitors
Once you’ve chosen a niche, it’s time to start analyzing your competitors. Study their listings and reviews carefully to make sure you can surpass their advantages and features. In the process, you will also understand how to improve your product.
This is the end of the knowledge about Amazon BSR in this issue. If you want to get more information about Amazon BSR, please continue to pay attention!
