What is CBO?
CBO (Campaign Budget Optimization) is a marketing tool launched by Facebook, also known as "campaign budget optimization." CBO can allocate budgets to the best-performing ad groups through automated real-time operations, thereby increasing the number of conversions for the entire campaign and maximizing marketing effectiveness.
What are the advantages of CBO?
1. CBO can create higher marketing value
CBO allows advertisers to maximize the return on investment of their campaigns by allocating more budget to the best-performing ad groups. Once you’ve set your budget, the budget optimization feature will continuously adjust your budget allocation in real time to get you the most results and effectively reduce your overall cost per result.
2. CBO can save management time
Because campaign budget optimization is an automated process, advertisers don’t have to manually adjust budgets for each ad set, saving you a ton of time, whether you need to adjust ad set-level budgets from setting them once per campaign to multiple times per day.
3. CBO can simplify campaign management
CBO reduces the amount of budget that needs to be tracked and reallocated during optimization, eliminating the need to recalculate budgets during ad delivery.
4. Remove duplicate audiences
If one ad set has a high degree of overlap with the audience of another ad set, you can still spend your budget on the other ad set.
5. CBO can avoid restarting the machine learning phase
The machine learning (learn more about machine learning here) phase will not be triggered by campaign budget optimization when allocating budgets to individual ad groups, but will be restarted when you manually adjust the budgets for individual ad groups.
6. Spend your budget efficiently across all audiences
Campaign budget optimization finds the lowest-cost opportunities across all ad groups and target markets.
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