What is Amazon Posts?
Amazon Posts is a new way to browse and discover products on the Amazon platform. Its function is similar to social media. Each brand can publish brand-related product and information pictures (currently only pictures are supported). When buyers are on this page, they can get more product information in the same way as social platforms.
How does Amazon Posts work?
1. You can find it on the product and related product detail pages of brands that have joined Amazon Posts. Clicking on a post will take you to the Posts feed.
2. After entering the Posts dynamics, you can continue to browse related Posts dynamics, or browse Posts of related categories through recommendations.
3. Users can shop directly through Posts. Click “Show Product” to learn more information and visit the product detail page.
4. When sellers use Amazon Posts, they can get metrics that help track the engagement of products in the news, including clicks, views, and shares. Sellers can use these metrics to assess which items are most popular and whether that popularity is translating into actual sales.
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