What is the difference between Amazon PPC and CPC?
1. PPC advertising (Pay-per-Click): In online advertising, it is a pricing model that pays based on the number of users who click on the advertisement.
2. CPC advertising (Cost-per-click): the cost per click. Charges are based on the number of times the ad is clicked. For example, keyword advertising generally adopts this pricing model.
But in fact, their charging standards and models are exactly the same, with not much difference. They are just conceptually aimed at different groups. PPC is aimed at sellers who want to advertise on platforms or websites, while CPC, as a pricing model, is a pricing model used by major search engines and platforms.
What are the advantages of Amazon PPC and CPC?
Amazon PPC has several advantages:
A. Sellers only need to charge based on actual clicks, which means that our products will achieve a very high exposure, but our money will only be spent when buyers click on it.
B. PPC advertising is controllable, which means that we can control the amount of pay-per-click to determine where our products appear (of course, it does not mean that the higher the keyword bid, the higher the ranking).
C. The cost is controllable because the seller can control the bidding price, so the cost is of course controllable.
Insufficient PPC: The shortcoming of this type of advertising is probably that due to the popularity of PPC advertising and the participation in a bidding model, the click price of the advertisement is highly competitive, and the prices of some popular keywords will be very high, which is something some small businesses dare not try easily.
Amazon CPC has the following advantages:
1. Remind that before new products are put on the shelves, CPC can help the system quickly capture, collect and match a large number of keywords, quickly obtain a large amount of traffic and improve keyword rankings through keyword orders.
2. During the product stability period, CPC can continue to bring in a large amount of traffic, ensure the continuous growth of product sales, stabilize the ranking, help occupy the category position, increase brand exposure, and cooperate with product promotions or clearance.
The above is the relevant information about Amazon PPC and CPC in this issue. If you want to get more knowledge about Amazon PPC and CPC, please continue to pay attention!
