Amazon listing is an excellent design of Amazon store. Maybe your Amazon store products are extremely excellent. When you start selling, you must pay attention to the optimization of Amazon listing, especially for Amazon novices. How to do Amazon listing?
1. Keywords
How you describe Amazon product keywords directly affects whether your products can be searched by sellers. In other words, keywords directly affect your store traffic. If you want to accurately locate Amazon keywords, it is recommended that you put yourself in the position of a consumer and think about your expression habits when searching for the product, so as to preliminarily determine the Amazon keywords.
The keywords of Amazon Listing are divided into precise keywords, broad keywords and long-tail keywords. For example, "clothes" is a broad keyword, "women's short skirt" and "children's down jacket" are precise keywords, and "Fan Bingbing's same style women's short skirt" is a long-tail keyword. Precise keywords (also called core keywords) are keywords that are widely used by users when searching for your products; broad keywords are keywords that customers do not know the product name, but only know the approximate name, and on this basis add other conditions (such as product uses) to search, such words are broad keywords; long-tail keywords are search terms used by users who clearly know the product name and search for it. The number of this group is small, but the potential cannot be ignored. Sellers need to reserve certain backup keywords in different categories before releasing their products.
2. Title
Although "title party" may be suspected of being opportunistic, it is undeniable that a good title can indeed bring a certain amount of traffic to a large extent. The basic content of the title includes brand, basic functions, special features, and color and size. It is recommended to use three types of keyword writing method alternating between several broad keywords + precise keywords + several long-tail keywords. If the products differ in color or properties, this can be indicated in the title. Finally, the total length of the title should not exceed 200 characters (including English letters and spaces) to avoid the title being too long to be displayed.
In addition to ensuring that the characters do not exceed the limit, you also need to pay attention to some details:
① Use Arabic numerals instead of English words;
② The first letters of all words in the title except prepositions should be capitalized;
③If there are multiple models, only one needs to be highlighted in the title;
④Do not mention prices or discount information in the title.
3. Pictures
The pictures in Amazon listings are divided into 1 main picture and 8 auxiliary pictures, 6 of which are directly displayed on the product page, and the remaining 2 auxiliary pictures need to be clicked to view. It is recommended that novice sellers refer to the store product image designs of some big sellers before releasing products, and strive for perfection.
① The main image should be a product image with a white background, no watermark or logo. It is used to show the most realistic product and its area should occupy at least 85% of the entire image. ;
② Auxiliary pictures are used to show the product’s different angles, sizes, scene pictures, packaging boxes and other details;
③The image size should be kept at 1000px*1000px or above so as to present the product status more clearly and realize the image zoom function.
4. Description
E妹 believes that product descriptions should be kept concise and concise. Accurately summarize the product features and the information customers want to know, arrange them in order of importance, and avoid procrastination. Things to note when describing your product:
① Be concise, try to complete each selling point within 2 lines
② Use 1-2 words to briefly summarize the selling point before each sentence, preferably with data
③ Use separate keywords to describe each product to improve search engine optimization effectiveness.
④ The writing style is fluent, with professional grammar, structure and text.
⑤ Increase the display of pictures and try to display the products from multiple angles and with high definition.
Since the font, size, and color of Amazon product descriptions are fixed, we can only use bold, line breaks, and blank lines (using two line breaks in a row). The specific usage of these two tags is as follows: Line break symbol
First line content
Second line content
The third line contains the content that needs to be bolded.
5. Price
In the default search, price will not have a direct impact on the listing ranking, but for those buyers who have filtered the price range, the price factor directly affects the exposure and display of the listing. Based on the price sensitivity of most consumers, whether the price is reasonable or not will affect consumers' purchasing behavior, which in turn will have a feedback impact on the listing ranking.
6. Customer evaluation and feedback
Whether it is domestic Taobao, JD.com, or cross-border e-commerce platforms such as Amazon and AliExpress, buyers on them will attach great importance to product sales and reviews. Before buying a product, you will almost always check the product reviews. The higher the positive reviews, the higher the sales volume of the product will be. Reports on the platform show that 10%-20% of buyers fill out shopping feedback seriously.
The main reasons why Amazon buyers leave negative reviews are as follows: 1. The logistics speed is too slow; 2. The picture and text of the product do not match; 3. The seller sends the wrong product. But in fact, these types are all controllable, so you can pay attention to them when choosing logistics and products in the early stage. It is recommended that sellers include detailed contact information on the product packaging or in the package to provide after-sales service, which can greatly reduce the seller's dissatisfaction, or attach a beautiful small card to the product to encourage customers to leave good reviews.
That’s all for beginners’ guide to Amazon listings. If you want to get more information about Amazon listings, please stay tuned!
