It is not easy to do a promotion on Amazon, especially for small sellers. In addition to Facebook promotion, what platforms can we use to do Amazon's overseas promotion? Next, let's take a look at these overseas promotion platforms.
1. Google
There is no doubt that Google is the most core traffic resource for overseas promotion. High user quality and wide coverage are the biggest features of Google traffic. The traffic provided by Google can be divided into five parts according to its products:
1) Google Adwords mainly refers to Google's keyword search advertising, although the specific advertising format and product range are no longer limited to text search. Google is the most commonly used search engine by overseas users. Most overseas users have the habit of using Google to search and download apps. It currently covers multiple parts including desktop, mobile (WEB and search app), Youtube, Gmail, and search within Google Play.
2) Google Admob is the main product of Google's mobile display advertising and a model of mobile banner advertising. It has covered more than 200 countries and regions and over 900 million mobile devices. These include banner ads, interstitial ads, video ads, IAP ads, and native ads (currently accepting invitations for testing). Different display formats can produce very good results.
3) Youtube, as the world's largest video website, brings in huge traffic. Youtube's main product is Trueview advertising, which allows users to understand product features in a very short time in a more intuitive way and attracts users who are interested in the product. The feature of this ad is that it can be skipped within 5 seconds, which allows the ad to have sufficient display opportunities without affecting the user experience.
4) Gmail ads. Currently, Gmail has 900 million global users and has been downloaded more than 1 billion times on Google Play. Its ads are divided into two formats: foldable and expandable, which are more suitable for e-commerce and brand advertisers. In fact, the Youtube ads and Gmail ads introduced earlier can all be managed in a unified manner in Adwords. They are just distinguished here as different traffic sources.
5) Doubleclick Bid Manager: This amount can be used as a supplement when promoting apps.
2. Social platforms: Facebook and Twitter
Facebook is currently the world's largest social platform, with 1.59 billion monthly active users, accounting for 48% of the world's total Internet users. More than 1 billion people use it every day. Overseas users cannot live without Facebook almost every day. The time people spend on Facebook and Instagram exceeds the total of multiple platforms. The number of searches on Facebook reaches 1.5 billion times a day, the number of video views reaches 8 billion times a day, and the number of users playing Facebook-related online and mobile games exceeds 375 million per month.
The main advertising formats supported by Twitter's advertising platform include information flow tweets, pictures and texts, and video ads. In terms of delivery effect orientation, there are multiple modes including reading, purchasing, browsing, liking, booking, participating, user information collection and user downloading.
This is the end of this issue on Amazon's overseas promotion. If you want to get more information about Amazon's overseas promotion, please continue to pay attention!
