1. Use Facebook fan pages to build brand recognition
1. Improve your fan homepage information and show your best side to “strangers”.
First of all, the difference between a personal profile and a Facebook business page is that a personal profile is an entry point for users to meet friends and contact family on the social platform as an individual, and it cannot be used to run advertisements; while a Facebook business page is a configuration to promote products by establishing a fan page.
Secondly, on the fan homepage, Amazon sellers need to focus on optimizing the following items:
Home page name: Keep it as short as possible and use letters to avoid garbled characters;
Function tabs: Use function tabs to customize exclusive content and increase memorability;
Set up action buttons: guide more people to take action.
2. Post regularly to attract potential attention and maintain existing fans.
Publish fan homepage content in a planned manner based on different audience types. For example, in the "Getting to Know You" stage, posts related to the product or the merchant can be published; in the "Remember You" stage, product usage steps or some behind-the-scenes footage can be live-broadcasted; in the "Follow You" stage, event notifications and special promotion notifications can be published; in the "Falling in Love with You" stage, questionnaires can be published to understand fans' requirements or preferences, and connections can be established with the audience through these posts.
2. Use Messenger to establish contact
1. How to open up channels and let users find you? Create a Messenger website plug-in; turn on the function of prompting visitors to send messages; Facebook fan homepage call to action; set the Messenger URL, which can be in the format of "m.me/your name".
2. Use message settings to maintain timely communication. In addition to the previously mentioned function of enabling visitors to send messages, there is also a message reply assistant setting, which makes it easier to communicate with customers at the first time and let the other party feel the seller's sincerity.
3. Amazon sellers should make good use of the Messenger platform and control every stage of the user experience. For example, with Chat bot, merchants can use APIs to set up Messenger automatic programs and provide user services on a large scale. In this way, when there is no human customer service, consumers can still understand the platform first.
4. Amazon sellers should make good use of inbox labels to effectively manage customer conversations. Whether it's messages from Messenger, Facebook homepage, or Instagram, you can use the inbox label to manage and reply to them in a unified manner. When sellers need to track different customer groups, they can respond according to the labels.
This is the end of this article about how Amazon sellers can attract traffic on Facebook. If you want to get more information about how Amazon sellers can attract traffic, please visit our Facebook page.
