Can Amazon products also be used as lottery props? You heard it right, Amazon does have such an official channel, and Taobao also has content that allows buyers to spin the roulette wheel to draw discounts. Today we are going to look at Amazon’s Giveaway settings and see how Amazon sellers can do this “promotion” well.
What is Giveaway?
Giveaway is also called Amazon sweepstakes, which means that sellers use their own Amazon products as prizes to set up sweepstakes promotions to increase the click-through rate of products and the level of attention on social media. For Amazon sellers, Giveaways can serve as a marketing tool.
How to set up a giveaway?
Before setting up a sweepstakes, you should add your inventory to the sweepstakes on the settings page:
Go to Settings > FBA+ > Sweepstakes Settings > Enable Follow these steps:
1. Select "Promotion" from the "Advertisement" drop-down menu.
2. Click "Create Giveaway".
3. Select your product and click "Set Up Prize Draw". You will be brought to the "Set Up Your Sweepstakes" page again.
4. Select "Set lottery type". There are three instant draw modes.
5. Set requirements: What do you want participants to do before entering the draw?
6. Once setup is complete, you will receive an email with instructions on how to select participants (e.g. Twitter, Facebook, email). You can also select "Make My Prize Public" to make your prize public in programs for Amazon buyers, such as "Today's Prize Draw."
This is the end of the information about Giveaway in this issue. If you still have questions about Giveaway, please pay attention and we will continue to answer them for you~
