Attribution will intuitively show sellers how different channel advertising (such as display ads, search ads, video media, etc.) influences buyers to discover, research and purchase their products on Amazon. With Amazon Attribution, sellers will have a deeper understanding of the traffic flowing into product detail pages and generating purchases.
What are the features of Amazon Attribution?
1. Measure functionality
Sellers can use Amazon Attribution to analyze the effectiveness of each advertising channel and understand the impact of advertising in each channel on sales.
2. Optimize functions
Amazon Attribution will report the performance of each advertising channel based on the needs of sellers, enabling sellers to maximize sales growth (in-flight optimization) by continuously optimizing key variables in advertising.
3. Planning function
Sellers can use Amazon Attribution to review the performance of each advertising channel, analyze relevant Amazon audience segments, and plan future marketing strategies to maximize return on investment.
What are the features of Amazon Attribution?
1. The initial stage of the Amazon Attribution program is a self-service program based on the UI.
2. As far as we know, no API (application programming interface) will be provided in the beta version.
3. Amazon Attribution will show internal (AMS) and external (AAP, not external to Amazon) traffic.
4. The sales report will show the total sales, whether third party or seller.
5. As of now, the program is only available to suppliers and is free for advertisers.
This is the end of the article about Amazon Attribution. If you want to learn more about Amazon Attribution, please continue to pay attention~
