What should buyers do if someone copies their products on Amazon and they buy counterfeit goods? Today, I will introduce an official Amazon plan specifically for copycat sales. This is Amazon's transparency plan.
How can I apply for Amazon transparency?
1. You are the brand owner of the product;
2. Successfully complete brand registration 2.0 (the trademark requirement for successful brand registration on Amazon is the R mark);
3. You can apply a unique Transparency code to each of your products.
What are the benefits of participating in Amazon transparency?
1. Prevent copycat sales
After sellers join the Transparency Program, they can get an identifier from Amazon, which is an encrypted 26-digit alphanumeric code that can generate a unique QR code. These QR codes correspond to the SKUs, and sellers of follow-selling or counterfeit products cannot forge such QR codes, thereby achieving the purpose of preventing follow-selling.
2. Fight against counterfeiting
When products enter the warehouse, Amazon will perform a Transparency scan to ensure that the products that pass the Transparency scan are authentic.
3. Information transparency
Through Transparency, sellers can share detailed product information with buyers, including production date, production location, raw material ingredients, etc., to ensure full information transparency, help sellers gain buyers' trust, and also increase brand awareness.
Compared to other e-commerce platforms, Amazon is the most difficult for sellers who have just started their business. The reason is that Amazon itself faces great competition, especially in popular categories. Secondly, Amazon sellers need to have a wealth of knowledge, otherwise it is very easy to fall into traps and go bankrupt, and not be able to recover their funds. As for the recovery of funds, you can use a payment platform to solve the problem. Airwallex is such a platform that can help Amazon sellers collect and pay. Cash can be withdrawn on the same day, and more importantly, the payment fee is as low as 0.
Airwallex was founded in Melbourne, Australia in 2015. It is committed to building a digital global financial infrastructure and providing smart and seamless cross-border payment solutions. It also supports payment collection from 22 cross-border e-commerce platforms including Amazon, eBay, Cdiscount, Real.de, Fnacdarty, B2W, Jumia, Linio, ManoMano, MercadoLibre, Wayfair, Newegg, eMag, Allegro, etc.
After solving the problems of collecting and withdrawing money, the utilization rate of funds will be higher. For example, it takes 3 to 7 days for others to receive the money from Amazon normally, but you can receive it in 1 day. This efficiency is very high.
Airwalex payment account registration portal: https://hub6.cn/vjory3
This is the end of this issue on Amazon's Transparency Program. If you want to get more information about Amazon's Transparency Program, please continue to pay attention~
