What are Sponsored Products?
Sponsored Products is a targeted advertisement that gives sellers more opportunities to display their products and increase product exposure.
How to create Sponsored Products?
Whether sellers put all their products into one automatic campaign or a manual campaign, they will often spend a higher advertising cost (ACOS) and have low sales because Amazon will match irrelevant keywords to the products.
It is recommended that sellers separate products from advertising groups according to different product attributes. Set up different ad groups based on specific attributes of your products, such as size or color. In this way, the keywords set for the ad group will be closer to the customer's search terms.
What are the main features of Sponsored Products?
1. Set your bid
Sponsored Products uses the principle of auction to determine which ads are displayed first. In addition to the relevance of keywords, the bid set by the seller is also a factor in determining priority display.
If the customer does not click on the keyword ads set by the seller, Amazon will not charge any fees.
If the bid is set to a certain amount, the seller must also make necessary adjustments based on the specific category and competitor situation, increasing or decreasing the bid.
2. Ad Type
Sponsored Products ad types: automatic targeting and manual targeting.
Automatic targeting
Automatic delivery means that the Amazon system automatically delivers your product information to relevant customer search pages. It does not require the use of keywords. This means that the quality of your product page determines the success of your ad. Only by sufficient optimization of the product page can the expected sales effect be achieved.
This is the end of the information about Sponsored Products in this issue. If you want to get more information about Sponsored Products, please continue to pay attention~
