Shopping Actions is a shopping feature that allows retailers to display product listings to consumers through platforms such as Google Search, Google Express shopping service and Google Assistant.
Shopping Actions uses a pay-per-click model, which means that retailers do not need to pay additional advertising fees. For each product sold, Google will charge a percentage commission.
Shopping Actions is a new program announced by Google on March 21, 2018. Google announced that it will cooperate with a number of retailers including Target, Walmart, Home Depot, Costco, etc., allowing customers to easily add the products they intend to buy to the Google Express "Universal Shopping Cart" through platforms such as Google Assistant and Google Search, thereby facilitating ordering and purchase.
Benefits of Shopping Actions:
1. Traffic
Google has given Shopping Actions the largest traffic entrance. As long as users use any product keyword to search, the Shopping Actions entrance will be displayed at the top of the results.
2. Cross-device
Shopping Actions can be triggered using mobile phones, computers, Google Home smart speakers, etc.
3. Cross-platform
Shopping Actions provides each user with an independent shopping cart, allowing users to add products across merchants, and payment can also be completed using Google Pay.
4. Logistics
Google has strong technical reserves in driverless cars, drones, robots, etc., and has the ability to catch up with the world's cutting-edge logistics technology.
5. Analyze user attributes
After analyzing the AI model based on the stores that users frequently visit, the brands they have ordered, the shopping cycles, and other traces, Google can give corresponding recommended products. The more products a user searches for and purchases using Shopping Actions, the more accurate the recommendations will be. This can indirectly improve customer retention rate and turn one-time customers into returning customers.
The above is the knowledge about Shopping Actions in this issue. If you want to get more information about Shopping Actions, please continue to pay attention~
