What is Session Percentage?
Session Percentage refers to the percentage of visits to at least one page of a specific SKU/ASIN compared to the total number of visits to all products.
What does Session Percentage do?
Session Percentage data can help analyze the average number of items ordered per visit by a buyer. The calculation method is to divide the number of ordered items by the number of buyer visits. It can also be used to calculate the percentage of page views of the product page that won the buy button in the total number of page views.
When Session Percentage is less than 100%:
1. Insufficient inventory of goods.
2. Buy buttons may lead buyers to purchase products from other sellers.
3. Unable to use the buy button to purchase your product.
For example, if the condition of the product is "Used" and it is displayed on the "More Buying Options" page.
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