O2O, which is the abbreviation of Online To Offline, refers to combining offline business opportunities with the Internet, making the Internet a platform for offline transactions. This concept originated in the United States.
Characteristics of O2O e-commerce:
1. Online to offline: Online transactions to offline consumption experience. Most group buying projects belong to this category.
2. Offline to online: From offline marketing to online transactions, most of the QR code applications of mobile payment are promoted and experienced offline, and payments or transactions are made online.
3. Offline to online to offline: From offline marketing to online transactions and then to offline consumer experience, this model is an extension of offline to online marketing, such as completing offline promotion through flyers or roadshows, and finally completing the experience in physical stores through online transactions. amz123
4. Online to offline to online: From online transactions or marketing to offline consumer experience and then to online consumer experience. This model does not have obvious characteristics and many projects have it. It guides customer flow through online promotion and marketing, and focuses on offline experience store roadshows to increase product usage and popularity, and finally returns to the online platform to complete the experience.
Advantages of O2O e-commerce:
1. The O2O model makes full use of the Internet's advantages of "cross-regional, borderless, massive information, and massive users", fully taps offline resources, and then promotes transactions between online users and offline products. Group buying is a typical representative of O2O.
2. The O2O model can intuitively count, track and evaluate the marketing effects of merchants, avoiding the unpredictability of the promotion effects of traditional marketing models. O2O combines online orders and offline consumption, and all consumer behaviors can be accurately counted. Then, through data analysis, scientific business methods can be studied, strategic policies can be studied based on actual conditions, future development directions can be planned in a coordinated manner, and more new products can be developed to provide consumers with more high-quality products and services. amz123
3. O2O has publicity advantages for stores. Store promotional activities and promotional time nodes can be widely disseminated through the Internet model to achieve effectiveness and timeliness, and information such as discounts and offers can be promptly known to more purchasing groups. Relying on the O2O model, we can move from regional to global, from point to line, and achieve a virtuous situation of diversification, multi-direction, multi-comparison and multi-communication. This can not only promote internal discussion and learning and scientific development, but also stimulate and catalyze the enthusiasm of corporate employees.
This is the end of the introduction to O2O e-commerce knowledge in this issue. If you still have doubts about O2O e-commerce, please pay attention and we will continue to answer your questions~
