What is JioMart?
JioMart is an online retail service launched by Reliance Industries Ltd (RIL). In the initial stage, JioMart only covers some areas around Mumbai. Consumers can place orders from neighborhood grocery stores (Kirana Shops) through JioMart and get free delivery services.
Reliance Industries' first grocery store, JioMart, is now open to pre-registered customers, promising more than 50,000 grocery items, free home delivery and an unconditional return policy. It is currently only available in three communities around Mumbai, but a company spokesperson declined to provide more details about the retail project. JioMart’s initial operations will cover shoppers in Mumbai’s suburbs and city, as well as in Thane and Kalyan, and will gradually expand its business scope.
JioMart has not yet launched a mobile app, which seems to be somewhat inconsistent with their positioning as an "online grocery service provider." However, once the new mobile app is launched, JioMart will be able to use data from Reliance Jio and its retail arm to connect local stores and consumers and provide them with "last mile" shopping services.
What are the advantages of JioMart?
1. By leveraging Kirana Shops’ almost zero-cost delivery network, JioMart can theoretically be replicated to many parts of India quickly and at low cost.
2. RIL itself has a huge retail business. By mid-year, it operated 10,145 retail stores in more than 6,600 towns in India, and was expanding rapidly at a rate of about 10 stores per day.
3. Launched in 2016, telecom operator Jio quickly opened up the market through massive subsidies. At the same time, large-scale investment in infrastructure enabled Jio to achieve almost full 4G coverage in India within a year. So far, Jio has accumulated 350 million users and has put tremendous pressure on competitors including Airtel and Vodafone.
4. Compared with Amazon, Flipkart and Club Factory, RIL's e-commerce business has a core advantage in addition to its own huge retail network: as a local company, it will not be bound by various laws and regulations in India that protect the local retail industry.
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