What is Click-Through-Rate?
CTR stands for Click-Through-Rate, which is click-through rate, which is equal to the number of ad clicks/impressions. The number of ad clicks and impressions here are data within the same time dimension. For example, if this web page appears 10,000 times, and the number of clicks on the ad on the web page is 500, then the click-through rate is 5%.
Generally speaking, a Click-Through-Rate between 0.4-0.8 is considered normal. There are usually two reasons why the Click-Through-Rate is too low. One is the small amount of impressions, and the other is the low number of clicks.
How to Save Your Click-Through-Rate?
1. Main image
The importance of the main picture is reflected at this time. If there is exposure but no click-through rate, it must be that your main picture is not attractive enough and does not arouse people's desire to buy. So the picture must be attractive enough.
2. Price advantage
Although price is not the primary factor that determines the number of clicks, it is definitely a very important factor in transaction volume.
3. Title
Generally, only a part of the ad title will be displayed, so it is important to use concise words in the first part to introduce your product. But if the main picture is good enough, people can see it at a glance and clearly understand the purpose of the product.
This is the end of the knowledge about Click-Through-Rate in this issue. If you want to get more information about Click-Through-Rate, please continue to pay attention~
